SOURCE: Socialware


July 25, 2012 10:43 ET

Socialware Welcomes Former LinkedIn Executive and CMO of Twilio to Board of Advisors

George Seiters and Lynda Smith Contribute Knowledge From Long Histories of Marketing Strategy and Social Business Success

AUSTIN, TX--(Marketwire - Jul 25, 2012) - Socialware, the leading social business solution provider for financial services, today announced the addition of industry veterans George Seiters, former Senior Director at LinkedIn and Lynda Smith, current CMO of Twilio and former Sr. VP of Marketing for Jive Software, to the Board of Advisors.

Seiters spent 18 years at financial services technology solutions provider Advent Software before joining LinkedIn's Corporate Solutions Product Marketing Group. As a Senior Director at LinkedIn, Seiters focused on the needs of companies scaling the benefits of professional networking across the enterprise.

"Socialware is dedicated to helping organizations unleash the tremendous relationship potential that the workforce represents when given the tools for social networking. This goes beyond a corporate profile or presence to empowering professionals to interact and build relationships at the individual level," said Chad Bockius, CEO of Socialware. "George's intimate understanding of LinkedIn for the business landscape and Linda's keen understanding of marketing and social business will provide great insights as we continue to develop technology and services so customers can integrate social media into their business and deliver results." 

Smith brings more than 25 years of experience in marketing and sales across a diverse set of industries. In her current capacity as CMO at Twilio and in her previous roles at a number of companies including Jive Software, Genesys Telecommunications Laboratories, Nuance and Genpact, Lynda has been responsible for the full end-to-end global marketing responsibilities of the organization.

Seiters and Smith join the current Socialware advisory team, which consists of Craig Pfeiffer, former Vice Chairman for Morgan Stanley Smith Barney; Kirsten Wolberg, VP, Technology at PayPal and former CIO for; Jeff Dachis, Founder and CEO of Dachis Group; Paul Rogers, Site Director at Google; Brian Mennell, entrepreneur and investor and Kenny Van Zant, Marketing and Corporate Strategy at Asana.

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About Socialware
Socialware provides industry-leading social media strategy expertise, software technology, and success programs for financial professionals to identify new prospects and strengthen existing business relationships via Facebook, LinkedIn, and Twitter. Working with 125+ asset management, broker dealer, insurance, and wealth management firms to implement effective and compliant social media practices, Socialware is a trusted social business management partner. Socialware was named an innovative company to watch by leading analyst firm IDC, a Facebook® Preferred Marketing Developer, and 2012 Computerworld Honors Laureate. You can learn more about Socialware at, on Twitter (@Socialware), and through the Socialware blog:

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