SOURCE: Socialwise, Inc.

Socialwise, Inc.

August 03, 2010 09:00 ET

Socialwise, Inc.'s BillMyParents® Athlete Endorsers Travis Pastrana and Ryan Sheckler Take Golds at 2010 X Games

SAN DIEGO, CA--(Marketwire - August 3, 2010) - Socialwise, Inc. (OTCBB: SCLW), the parent company of online teen payment solutions brand BillMyParents®, is pleased to congratulate BillMyParents® athlete endorsers Travis Pastrana and Ryan Sheckler, who took gold medals in their respective motocross and skateboarding events at this past weekend's 2010 X Games 16 in Los Angeles. 

"We send out huge congratulations to both Travis and Ryan for their X Games gold medal wins," says Jim Collas, CEO and President of Socialwise and BillMyParents®. "The caliber of their skills, their sportsmanship and enormous appeal to tweens and teens drew us to them as we looked for the best action sports endorsers for our BillMyParents brand. This weekend's wins cement just how talented they are in their respective sports." 

Travis Pastrana earned his 11th gold medal and the 17th medal overall at the annual X Games competition when he passed the deep field of talented freestyle and supercross racers to take first in the Speed and Style moto event. The Speed and Style competition was a blend of supercross racing sections with massive freestyle ramps and timed laps where riders had to throw down their best tricks to be judged. He also took a gold in the competitive Moto X Freestyle category on Thursday. Pastrana, who has won the Rally America Series four years running with his rally car racing and has the wildly popular show "Nitro Circus" on MTV, showed the world that he is still a huge force to be reckoned with on a dirt bike with these latest triumphs.

Ryan Sheckler's win at Saturday's skateboard street final marked his third X Games gold medal in skateboarding, and his return to the podium after a disappointing ankle injury during last year's competition kept him out of the finals. Sheckler led through most of Saturday's finals, but silver medalist Nyjah Huston nearly closed the gap, driving Sheckler to answer back on his last run with a near-flawless performance, garnering him a 92.00 score that sealed his win. Turned pro when he was only 13, he is also the star of MTV reality show "Life of Ryan," and was voted the 2010 Nickelodeon Kids' Choice Awards Favorite Male Athlete earlier this year.

For More Information, visit: www.socialwise.com.

About Socialwise, Inc.
Socialwise, Inc. (OTCBB: SCLW) is headquartered in San Diego, CA. For more information: www.socialwise.com.

About BillMyParents®
BillMyParents® provides payment solutions targeted to young people between the ages of 8 and 21. Our Supervised Shopping™ solution facilitates communication between parents and young people and helps to teach financial responsibility. For more information: www.billmyparents.com.

Certain statements contained in this press release are "forward-looking statements" within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.