SOURCE: SocialxDesign


August 31, 2012 09:00 ET

SocialxDesign Tracks Top Social Influencers for US Presidential Election

Launching at the Major Party Conventions, SocialxDesign Will Analyze Commentary of Top Issue and Constituency Influencers on the 2012 Election

WASHINGTON, DC--(Marketwire - Aug 31, 2012) - As the major candidates and their parties launch opening salvos for this year's presidential elections, SocialxDesign will produce a daily analysis of what the most influential and connected people are saying online. Strategy consulting firm SocialxDesign will launch the project today with data from influencer monitoring firm Traackr with a focus around constituencies that could make the difference in November.

"Social media will have a historic impact on this year's elections. It marks the end of a top-down era that has dominated our politics, and the beginning of a sea change in how citizens connect with candidates and their leaders," said Toby Chaudhuri, co-founder and Chief Strategy Officer of SocialxDesign. "This change is propelled by an increasingly diverse America and their influencers, who are gaining digital capacity and sophistication on social channels. How that capacity moves the elections -- the party conventions, debates, and ongoing mobilization efforts -- will be studied for generations."

Leveraging Traackr's sophisticated influence measurement technology -- which dynamically identifies the top online influencers on any given topic -- the project team will begin publishing analyses of coverage this week at the close of the Republican National Convention. Adopted by a wide range of brands, agencies, and organizations in the public sector, Traackr helps to reveal the most influential reporters, bloggers and online content producers across a broad spectrum of conversations in both the public and commercial worlds.

"More than ever, thoughts and opinions around the topics that will decide this election are being shared, and shaped, via social media," said Derek Skaletsky, head of business development at Traackr. "Uncovering those people who will have the greatest impact on the direction of those opinions, could prove invaluable. SocialxDesign's knowledge and expertise in the political space -- especially in the context of multicultural issues -- combined with Traackr's platform represents a perfect marriage that should deliver some very interesting and important insights." 

For more information on the project, write to

About Traackr

Traackr is a technology company dedicated to locating, scoring and ranking the top online influencers for any topic or market. Understanding and engaging with top influencers has become an essential part of any public relations or marketing campaign and Traackr's social media search and scoring technology is guaranteed to offer the most powerful and effective influencer reporting available in the market today. For more information, please visit

About SocialxDesign

SocialxDesign enables organizations to grow, reduce costs, and increase their market value by empowering the people they serve -- employees, customers, and citizens. With a philosophical-yet-pragmatic approach to addressing new market realities -- where empowerment is at the center of value creation -- we're helping businesses, government agencies and NGOs to remake themselves for the socially-networked economy.

An affiliate of Eastwick -- one of the nation's top technology communications agencies -- and with ties to leading social-technology research professionals at Stanford University and cutting-edge public affairs experts throughout the US -- SocialxDesign is an independent firm with offices in San Francisco, Silicon Valley and Washington, D.C. Our clients include leaders in the private sector, the public sector and NGOs committed to rethinking their approach to consumer engagement.

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