SOURCE: Rush Tracking Systems

October 21, 2008 13:16 ET

Society of Manufacturing Engineers Features Rush Tracking Systems' CEO Toby Rush as RFID Webinar Presenter: "Using RFID to Drive Operational Efficiencies"

KANSAS CITY, KS--(Marketwire - October 21, 2008) - Rush Tracking Systems (, an industry-leading RFID business process consulting and systems integration company, today announced the Society of Manufacturing Engineers (SME) will feature Toby Rush, president and CEO of Rush Tracking Systems, for its RFID technologies webinar, "Using RFID to Drive Operational Efficiencies" (11:00am Eastern, Oct. 22,

Offered as a preview for the SME Manufacturing Data Management Conference, Rush's presentation will focus on how world-class manufacturing organizations are successfully leveraging a variety of RFID technologies to track returnable containers, support RFID-enabled Kanban loops, and automatically receive product into their ERP systems with RFID-enabled lift truck solutions.

"Successful manufacturing organizations realize the utmost importance of reliable and accurate data collection to help support long-term, continuous improvement strategies," said Rush. "Today, RFID allows manufacturing organizations to achieve low-cost, zero-labor, real-time data, which drives process improvement across the entire enterprise."

Webinar registration is available at

The Manufacturing Data Management Conference (Nov. 11-12, Fayetteville, AR) is presented by the Society of Manufacturing Engineers to bring industries together to share innovation in real-time data collection, analysis and management. For more information, visit

About Rush Tracking Systems

Rush Tracking Systems provides world-class RFID systems integration and business process consulting services for organizations looking to maximize the business value and performance of investments in RFID tracking technologies. The company offers unsurpassed RFID technical expertise and market-proven products from the industry's leading manufacturers.

As RFID industry veterans, Rush Tracking has the experience and integrity to recommend, build and deliver the right tracking solutions to meet clients' business needs. The company has proven expertise in industrial manufacturing, aerospace and defense, automotive, pharmaceutical, consumer packaged goods, retail, and petrochemical industries. Call (913) 227-0922 or visit for more information.