SOURCE: Society of Women Engineers

Society of Women Engineers

July 06, 2015 11:00 ET

The Society of Women Engineers Evolves Brand to Align With Global Professional Influence

Modernized Logo Represents a Society Rich in Tradition and Accomplishment

CHICAGO, IL--(Marketwired - July 06, 2015) - As the world's largest advocate for women in engineering and technology expands across the globe and celebrates 65 years, the Society of Women Engineers has evolved its brand identity to better embody its members of today and tomorrow. Represented by a new, modernized logo, the association implemented the branding changes in an effort to better communicate its mission and recognition as an invaluable resource to its members.

"After taking a close look at the perception of SWE by talking with members and non-members in the engineering field, we recognized that there was an opportunity to more strongly portray the brand as a progressive representation of a changing and evolving industry," said Colleen Layman, president of SWE. "The updated identity of SWE better represents the vast opportunities available to women in engineering and similar disciplines across the globe."

Women make up 47 percent of the overall workforce, but are much less represented in particular science and engineering occupations(1). An unconscious bias and work-life conflicts are just a few of the vast reasons that result in the perception that there are limited opportunities for women in engineering. For the past 65 years, SWE has aimed to be the catalyst for change, and the evolution of the brand identity poses to be a solid representation of the progressive, professional and credible source that the association is to women in engineering and technology.

"The new logo is a symbol of action, inventiveness, process and promise," added Layman. "It illustrates a society rich in tradition and accomplishment as we demonstrate our capabilities in professional development on a global scale."

The logo demonstrates an evolution of the brand, featuring a modernized gear that is inclusive of all the disciplines in engineering and a tagline that represents the path that members take to reach their goals and advance within the field. The colors in the logo honor the society's rich heritage while the featured "SWE" acronym offers familiarity to a generation moving forward.

In addition to the new brand identity, to celebrate the 65 year anniversary, SWE launched its newest eBook, "We Built This: A Look at the Society of Women Engineers' First 65 Years." Illustrated with images curated from the SWE archives, the historic eBook is a rich tribute to a past that forged the foundation of what is now the world's largest advocate for all women in engineering and technology.

SWE's global presence was most recently represented at the WE Europe Annual Conference in Amsterdam May 7-8, 2015 where current and future women engineers gathered for the opportunity to become inspired and empowered to pursue professional success of their own in the field. The conference featured presenters from across Europe and around the world sharing insights and success stories in engineering and technology. Those that did not get a chance to attend WE Europe can join fellow colleagues and students at WE15 in Nashville, Tenn. Oct. 22-24. The conference will feature networking and professional development opportunities as well as a career fair. The conference will also be host to Invent It. Build It., a program for girls in grades 6-8 to experience hands-on, creative engineering projects with members of SWE.

About SWE
The Society of Women Engineers (SWE), founded in 1950, is a not-for-profit educational and service organization. SWE is the driving force that establishes engineering as a highly desirable career aspiration for women. SWE empowers women to succeed and advance in those aspirations and receive the recognition and credit for their life-changing contributions and achievements as engineers and leaders. For more information about the Society please visit www.swe.org or call 312.596.5223.

(1) U.S. Census Bureau, DataFerrett, Current Population Survey, Monthly Microdata, December 2014.

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