SOURCE: SocioFabrica

October 29, 2015 11:30 ET

SocioFabrica Joins the Microsoft Azure Certified Program to Advance Visual Brand Experience Platform

Nicho Platform Transforms Brand Engagement, Drives Customer Acquisition and Conversions

SAN FRANCISCO, CA--(Marketwired - October 29, 2015) - SocioFabrica, a global digital strategy and design firm, today announced that its new visual marketing platform, Nicho, is now certified for deployment on Microsoft Azure. Nicho makes it easy to deliver a seamless brand experience on any website to drive engagement and purchases with a single line of code. The platform simplifies and automates content integration, optimizes performance and increases social media marketing return on investment.

"The availability of Nicho on Azure continues the great advancements SocioFabrica has made in transforming engagement, customer acquisition and conversions for some of the biggest brands in the world," said SocioFabrica Chief Technology Officer, Sina Eghrari. "When marketers use Nicho to leverage the positive word-of-mouth and rich content that surrounds their brand, they instantly create a site where consumers want to linger and make a purchase."

Nicho combines content and community with e-commerce and enables brands to deliver the right social content at the right time, creating engaging digital destinations with user-generated and branded photos, videos and comments. The web-based self-service portal also allows businesses to control their brand experience from end-to-end on any device.

"SocioFabrica's visual marketing platform, Nicho, utilizes Azure's ability to distribute data on a high-speed cached network to shift how brands engage with their social audiences and the content they are creating," said Venkat Gattamneni, Group Product Marketing Manager, Microsoft Azure. "High-performance coupled with the ease of scalability offered by Azure is an ideal environment for Nicho developers, users and customers alike."

Nicho is available following successful beta testing with some of the nation's leading lifestyle, retail, entertainment brands, community events and social causes, including Grammy Award-winning reggae artist Sean Paul, DJ Jazzy Jeff, Coachella headliner Deorro, Hardly Strictly Bluegrass Festival, Noise Pop, Eat Real Festival, The Butterfly Effect and Unite for Rights. Brands that participated in the beta experienced a four-to seven-fold increase in engagement for their website after integrating Nicho. For a limited time, Nicho is offering a free trial for new customers. Find out more about features, pricing, or schedule a demo by visiting

About SocioFabrica

SocioFabrica is a global digital strategy and design firm specializing in website redesign and product development. We work at the intersection of technology, design and marketing across lifestyle, retail and entertainment industries. Headquartered in San Francisco, our team of strategists, researchers, designers, and technologists breathe life into brands. For more information visit and follow @sociofabrica on Facebook and Twitter.

About Nicho

Nicho is a visual marketing platform that makes it easy to deliver a seamless brand experience on any website to drive engagement and purchases with a single line of code. With Nicho you can quickly make social media work for you, drive revenue, and own your niche. For pricing and more information, visit and follow @nichoapp on Facebook and Twitter.

Image Available:
Image Available:

Embedded Video Available: