SOURCE: Sociomantic Labs

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November 20, 2013 09:00 ET

Sociomantic Labs Introduces Streaming CRM for Travel: The First Online Advertising Solution That Combines Audience, Customer and Inventory Data to Dynamically Deliver Highly Personalized Offers

Digital Advertising Leader Launches the First Programmatic Display Solution Designed Specifically for the Data-Rich World of Travel at PhoCusWright 2013

FT. LAUDERDALE, FL--(Marketwired - November 20, 2013) -  Sociomantic Labs, the leader in programmatic advertising solutions for eCommerce marketers, today announced the availability of Sociomantic Streaming CRM for Travel. Streaming CRM for Travel dynamically delivers personalized ads based on audience data, customer insights and inventory data, including CRM, loyalty and revenue management systems. The introduction of Streaming CRM for Travel follows the recently announced strategic partnership between Sociomantic and Revenue Management Systems. Sociomantic demonstrated and announced further details on Streaming CRM for Travel as part of the PhoCusWright Travel Innovation Summit this week in Fort Lauderdale. Sociomantic is also a finalist for the Travel Innovation Summit's awards in both the established company and business to business categories.

The combination of rich audience data, information on specific travelers and inventory data will transform revenue management from a system for managing inbound demand to one for generating new demand and ancillary sales through personalized ads delivered online, on mobile devices and on Facebook. Streaming CRM for Travel offers marketers a more sophisticated approach to digital advertising and revenue management that closes the loop between an empty seat, hotel room, or rental car, and the eager travelers that want to fill them.

Key Points:

  • Most CRM systems are not designed to meet the special needs of travel marketers and as a result push predefined offers to a limited number of broad audience segments. This approach fails to fully recognize or address the needs of either the traveler or the travel service provider.
  • Sociomantic Streaming CRM for Travel helps marketers reach individual travelers with personalized real time offers for seats, hotel rooms, rental cars, class of service upgrades or any other ancillary offer to help boost revenue.
  • Sociomantic Streaming CRM for Travel connects information from key enterprise systems, data from loyalty and other CRM platforms and audience information to outbound digital marketing channels to create deep relationships between consumers and travel suppliers.  
  • Sociomantic Streaming CRM for Travel uses dynamically-generated banners using a proprietary HTML5 framework. This enables travel marketers to serve personalized ads that can be used online, on the mobile web and in-app inventory, including Apple's Flash-free iOS (iPhone, iPad, and iPod Touch) and the Safari browser for desktop and mobile.
  • Sociomantic Streaming CRM for Travel campaigns, which can include retargeting, prospecting and loyalty, are purchased via real-time bidding (RTB) using the company's bidding engine. This enables travel marketers to generate individualized bids for each ad impression and optimize pricing according to marketer-defined performance goals, such as cost-per-action targets for custom audience segments.
  • Sociomantic Streaming CRM for Travel provides real-time insights into the performance of specific offers and provides tools to help build brand affinity, increase customer loyalty and stimulate additional demand so marketers can adjust messaging or shift budgets to promote specific inventory to improved efficiency and achieve better ROI as the campaign runs.
  • The PhoCusWright awards highlight the best of the travel industry's innovations in technology and products. Sociomantic is thrilled to be recognized as a finalist for providing travel marketers with a sophisticated approach to digital advertising and revenue management.

Executive Quotes:

  • "Travel organizations have some of the richest and deepest data imaginable," said Jason Kelly, CEO. "They have details not only on their customers but also on the demand for the products and services they are selling. Until now the data has sat in segregated silos. By bringing it together, Streaming CRM for Travel gives travel marketers a powerful platform to provide personalized offers that can factor in broader business goals. It's a win for travelers, a win for marketers and a win for travel service providers."
  • Today's travelers are empowered by their extensive use of digital devices," said Ravi Simhambhatla, chief technology officer of Aer Lingus. "These connected consumers have greater control, but will always want more -- more transparency, more choice, and more personalized service. Airlines need to recognize that they will have to work aggressively to adapt to this audience's behaviors and earn their loyalty. To address this, we as an industry have to transition from being transport companies to being customer-driven retail commerce companies focused on customers. Travel suppliers who embrace 'Big Data' and bring their enterprise systems together to make their data actionable will be the ones that can effectively deliver the personalized purchase experiences consumers expect."  

About Sociomantic Labs

Sociomantic Labs drives incremental sales at scale for eCommerce marketers with programmatic display advertising solutions for desktop, Facebook, and mobile. Sociomantic's proprietary Streaming CRM technology enables marketers in 60 countries worldwide to harness the value of CRM and other first-party data assets to deliver individually personalized dynamic ads for retargeting, prospecting and loyalty campaigns -- helping marketers turn real-time data into real-time ROI. Sociomantic has been profitable since its founding in Berlin in 2009, and has grown organically to more than 150 employees in 15 offices across four continents today.

About PhoCusWright

PhoCusWright, the travel industry research authority, fosters smart strategic planning and tactical decision-making by delivering primary research on the evolving dynamics that influence travel, tourism and hospitality distribution. To complement its research in North and Latin America, Europe and Asia, PhoCusWright partners with and produces several high-profile conferences around the world.

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Contact Information

  • Press Contacts:
    Greg Peverill-Conti
    InkHouse for Sociomantic
    sociomantic(at)inkhouse(dot)com
    781.966.4114

    Nadia Gonzalez
    nadia.gonzalez(at)sociomantic(dot)com
    646.862.2943