SOURCE: Sociomantic Labs

Sociomantic Labs

January 21, 2015 09:00 ET

Sociomantic Labs Launches Dallas Office and Welcomes New Director of Client Services

Alyson Barger Joins From iProspect to Head US Client Services Division as Fast-Growing Ad Technology Company Continues North American Expansion

NEW YORK, NY--(Marketwired - Jan 21, 2015) - Sociomantic Labs, the leader in programmatic display advertising solutions for the world's top advertisers, today announced the launch of an office in Dallas, Texas, and the appointment of Alyson Barger as director, client services. Barger most recently served as account supervisor at iProspect, where she managed over $50 million in display and search marketing budgets. Barger will lead the US account and client services division and joins vice president sales Price Phillips in the company's 20th office.

"Having worked with Alyson in the past, I'm thrilled to welcome her to the Sociomantic family," said JB Brokaw, North American president for Sociomantic. "Her experience running sophisticated display media campaigns for some of the world's leading brands will be invaluable to us as we continue to grow. Furthermore, Alyson embodies our belief in delivering superior customer service and will be an excellent addition to our client services team."

"I'm delighted to be joining the Sociomantic team," said Barger of the new role. "I worked directly with Sociomantic on the agency side, and firmly believe in the quality of its technology and strength of its leadership team. I'm looking forward to further growing and strengthening the client services division and building Sociomantic's local presence."

At iProspect, Alyson held a variety of leadership positions and contributed to digital marketing strategies for brands including Hilton Worldwide and Wyndham Hotels & Resorts. She joins Sociomantic during a period of rapid growth: in 2014, the company opened five new offices in Turkey, Indonesia, Vietnam, Czech Republic and Taiwan. Today Sociomantic delivers campaigns in more than 70 countries. 

"Sociomantic is a valued technology partner that consistently delivers strong results coupled with superior customer service," said George Popstefanov, president and founder at digital agency PMG, based in Fort Worth. "We're excited to see the team set up shop nearby, so that we can continue to strengthen our collaboration and drive even more results for our clients using programmatic display solutions."

The Dallas office will service the southwest and western regions of the United States, an area of tremendous growth for Sociomantic in 2014. "We feel it's critical to have local service for our customers and I'm confident the Dallas office will continue to grow in importance," said Brokaw.

About Sociomantic Labs

Sociomantic Labs, a dunnhumby company, provides programmatic display advertising solutions for online, mobile and social. The company's proprietary Streaming CRM™ technology allows the world's leading advertisers to harness the value of their CRM and other first-party data assets to deliver individually personalized, dynamic ads for the full funnel. This results in broader reach, more new customers and increased loyalty of existing customers. Sociomantic has been profitable since its founding in Berlin in 2009 and has grown organically to more than 250 employees serving over 70 countries across six continents today.

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