SOURCE: Sociomantic Labs

Sociomantic Labs

March 09, 2015 06:30 ET

Sociomantic Labs Shortlisted for Three Performance Marketing Awards

Programmatic Advertising Innovations With Clients British Airways and F&F Clothing Catch Judges' Eyes for UK's Top Performance Awards

LONDON, UNITED KINGDOM--(Marketwired - Mar 9, 2015) - Sociomantic Labs, the leader in programmatic advertising solutions for the world's top advertisers, has been shortlisted with clients British Airways and F&F Clothing for the Performance Marketing Awards (PMAs) in three categories. This is the second year running that the ad technology provider has been nominated for these awards.

Sociomantic and client British Airways have been shortlisted in two categories: "Best Use of Customer Insight" and "Best Third-Party Performance Marketing Innovation." For the customer insight category, the pair collaborated to build a bespoke programmatic display solution that made it possible for British Airways to leverage real-time booking data in personalised display advertisements, ultimately enabling the airline to use a customer-centric approach to increase cost efficiency while boosting its e-commerce sales. For the latter category, third-party performance innovation, Sociomantic helped British Airways to use data and offers from its Holidays brand to reach qualified potential bookers with individually personalised product recommendations via programmatic display advertising.

Tesco's F&F Clothing and Sociomantic have been nominated in the category "Best Advertiser Innovation," an award reserved for any innovation that has ultimately improved revenue opportunities, engagement, relationships or visibility for the brand applicant. Representatives from both F&F and Sociomantic will take the stage during the IAB's Real-time Advertising Conference later this month to share more about the cooperation that led to this nomination.

The awards, now in their ninth year, recognise and celebrate the very best in UK's performance marketing industry across 26 hotly-contested categories. The judging panel features digital experts from the likes of Arcadia, Google, Hotels.com, the IAB, GroupM and many more, who are tasked with pinpointing outstanding contributors to performance marketing across a range of categories. Entries were assessed based on their ability to meet strict criteria, including pre-set campaign objectives, execution, return on investment, innovation and overall success.

The winning nominations for each category will be announced at the awards ceremony, to be held at the Grosvenor House Hotel in Park Lane, London on April 28th, 2015.

About British Airways

British Airways is the UK's largest international scheduled airline, flying to over 170 destinations at convenient times, to the best-located airports in nearly 80 countries.

About F&F

F&F, a Tesco brand featuring full women's, men's and kid's clothing ranges, was first launched in the UK and Ireland in 2001 with a goal of becoming a destination international clothing retailer, delivering desirable affordable fashion for all. The retailer has since expanded to become a truly global fashion brand with stores in 21 countries and 43 franchise stores in ten countries.

About Sociomantic Labs

Sociomantic Labs, a dunnhumby company, helps the world's leading advertisers to grow their reach, win new customers and grow loyalty of existing customers with programmatic display advertising solutions for online, mobile and social. Sociomantic's proprietary Streaming CRM™ technology enables marketers in more than 60 countries worldwide to harness the value of CRM and other first-party data assets to deliver individually personalised dynamic ads for the full funnel -- helping marketers turn real-time data into real-time ROI. Sociomantic has been profitable since its founding in Berlin in 2009, and has grown organically to more than 250 employees serving six continents today.

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