SOURCE: Sociomantic Labs

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August 13, 2013 09:00 ET

Sociomantic Labs to Speak at eTail East Conference

Sociomantic Sponsors Annual Online and Multichannel Retail Conference With Keynotes From QVC and CVS Caremark on August 12 - 15 in Philadelphia

NEW YORK, NY--(Marketwired - August 13, 2013) - Sociomantic Labs, a market leader in providing dynamic display ad campaigns powered by CRM data for ecommerce marketers, today announced its sponsorship of the eTail East conference to be held in Philadelphia, PA on August 12-15. Sociomantic North American President, JB Brokaw, will participate in a panel with executives from DESIGN WITHIN REACH, Poppin, and Of a Kind.

News Facts:

  • Key topics of the eTail East conference this year include becoming a truly user-centric retail enterprise and managing and harnessing data to provide actionable business intelligence. Hundreds of leading brand executives will have the opportunity to participate in valuable networking sessions and learn from industry leaders in numerous panel discussions, keynotes, and workshops throughout the four-day conference.
  • Sociomantic's JB Brokaw will participate in a panel discussion titled, "Carrying Your Brand Message Throughout Your Retail Experience: Becoming A Valued Brand To Your Customers" on Wednesday, August 14th at 12pm EDT. The panelists will discuss the challenges of delivering consistent brand messaging in an evolving consumer landscape, including best practices for omni-channel retailing and customer journey management strategies for the cross-device consumer.
  • Having served the digital marketing industry for over 15 years, JB has extensive experience in driving performance for retail clients. He recently wrote an article in Digiday on the value of utilizing first party data and one-to-one marketing to improve commerce conversion.
  • eTail East attendees include executives from Bed, Bath & Beyond, Coach, Dillard's, Express, Free People, Hautelook, Lenovo, Marriott International, Office Depot, Staples, Urban Outfitters and many other leading retailers. It will feature keynote presentations by QVC, CVS Caremark, and Benchmark Brands.


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About Sociomantic:

Sociomantic empowers ecommerce advertisers in more than 50 markets around the world with intelligent display advertising solutions that drive incremental sales for sustainable revenue growth. As a market leader in real-time bidding (RTB) and personalized display advertising, Sociomantic helps marketers reach new and existing customers to grow customer lifetime value (CLV) using today's most advanced display advertising technologies, including RTB retargeting and prospecting, real-time data management, dynamic ad personalization, custom CRM segmentation and real-time reporting. These solutions are delivered and supported with full-service local expertise from fourteen offices across four continents.

©2013 Sociomantic Labs Inc. All rights reserved. Sociomantic Labs is a trademark of Sociomantic Labs Inc. All other trademarks are the property of their respective owners.

Contact Information

  • Press Contacts:

    Lisa Mokaba
    InkHouse for Sociomantic

    Nadia Gonzalez