NEW YORK, NY--(Marketwired - Sep 2, 2014) - Sociomantic Labs, the leader in programmatic display advertising solutions for the world's top marketers, today announced the appointment of Price Phillips as vice president of sales. Phillips joins Sociomantic from Rocket Fuel, where he served as a senior sales executive contributing over $14M in gross revenue throughout his tenure. At Sociomantic, Price will focus on driving revenue growth in the southern region and will be based in Dallas, Texas.
"We're thrilled to welcome Price to the Sociomantic team," said JB Brokaw, North American president for Sociomantic. "Price understands marketers' growing demand for actionable insights and customer-centric media solutions. His expertise in digital advertising and programmatic technologies will be invaluable to us as we develop our existing client relationships and expand our customer base."
"I'm excited to be joining an outstanding team at Sociomantic," said Price. "As the market evolves, technology partners focused on improving the customer experience and providing marketers with greater transparency around their digital buys will lead the industry. I'm confident Sociomantic's vision for future growth, talented international leadership team and advanced technology will enable them to deliver long-term value for marketers."
Prior to Rocket Fuel, Price held positions at leading agencies Range Online Media and iProspect. There, he developed and managed comprehensive advertising strategies for leading retail brands including Abercrombie & Fitch, Gap, Old Navy and Banana Republic.
Price joins Sociomantic at a period of rapid growth for the company. In 2014, the company opened two new offices, in Turkey and Indonesia, bringing Sociomantic's global presence to 17 offices worldwide serving marketers in over 60 countries.
About Sociomantic Labs
Sociomantic Labs drives incremental sales at scale for e-commerce marketers with programmatic display advertising solutions for online, mobile and social. Sociomantic's proprietary Streaming CRM™ technology enables marketers in more than 60 countries worldwide to harness the value of CRM and other first-party data assets to deliver individually personalized dynamic ads for retargeting, prospecting and loyalty campaigns -- helping marketers turn real-time data into real-time ROI. Sociomantic has been profitable since its founding in Berlin in 2009, and has grown organically to more than 250 employees in 17 offices today.