SOURCE: Socket Communications, Inc.

August 22, 2006 09:00 ET

Socket Communications and Mosaic Sales Solutions Team Deliver Real-Time Sales Force Automation

Mobile Data Collection Solution Decreases Reporting Time, Saving Customers Millions of Dollars

NEWARK, CA -- (MARKET WIRE) -- August 22, 2006 -- Socket Communications, Inc. (NASDAQ: SCKT), an innovative provider of mobile productivity products, today announced Mosaic Sales Solutions, the largest field sales and marketing company in North America, is recognizing significant cost savings, greater inventory recording and tracking accuracy through the use of a portable data collection solution featuring the Socket SD Scan Card 3E. As a result, Mosaic recently increased the deployment of the Socket SD Scan Card by 22 percent to continue to improve the efficiency and effectiveness of its sales and marketing programs with their Fortune 500 customers.

As the first company in the field marketing industry to operate all field programs with mobile technologies, Mosaic provides merchandising and sales support for several of the top electronic brands in the U.S. and Canada. Mosaic deploys field specialists with an innovative portable data collection system using Pocket PCs equipped with proprietary software and the Socket SD Scan Card 3E for recording tracking numbers, inventory levels and SKU-specific data about consumer demographics and purchase patterns. With the solution, Mosaic is now also able to collect SKU-specific data on consumer demographics and behavior resulting in smarter marketing execution.

"Industry studies show that more than 80 percent of purchasing decisions are made at the store and are often influenced by retail associates," said Dario Passadore, marketing director of Mosaic. "In-store marketing has quickly become today's sweet spot for marketers from virtually any business-to-consumer industry, and this is where Mosaic plays a critical role. Programs that use the Socket scanner have experienced a dramatic reduction in reporting time -- almost 10 percent, which saves our clients several millions of dollars and can equate, depending on the program's characteristics, to more than a 100 percent return on their investment."

Prior to deploying the Socket Scan Cards, Mosaic's field representatives relied on physical inventories and manual data entry with pen and paper to process complicated SKU information. Additionally, a clerk then had to enter all data manually into Mosaic's central database in order to communicate the information throughout the company.

The current data collection solution enables Mosaic's mobile workers to simply press a button on their Socket enabled Pocket PCs to scan bar codes containing key product and SKU-specific information. The data is instantaneously recorded in the device and uploaded into the company's central database via the Internet.

In addition to processing inventories and scanning shipping labels, the Socket SD Scan Card is also used to collect SKU-specific demographic data about customers in the store. After interacting with customers on the store floor, Mosaic field specialists scan the SKU number of the product and enter data about the customer, including relevant anecdotes about their purchase behavior. This information enables Mosaic's customers to see sales performance and analyze purchase and non-purchase patterns by age and gender, resulting in smarter execution and greater market intelligence.

"Mobility and real-time information is key for retailers to gain a competitive advantage today," said Peter Phillips, vice president of marketing at Socket Communications. "Savvy retailers understand that bringing information to the consumer, store employees and managers can boost both top and bottom line results. Mosaic's commitment to utilize mobile data collection technology results in very timely and effective marketing and sales data with a quantifiable impact for its retail enterprise customers."

About Mosaic

For forward-thinking companies intent upon optimizing their brand investment, Mosaic is the field sales and marketing company whose people drive sales where consumers shop. Mosaic provides "people-facing" solutions in consumer and business-to-business environments through dedicated client teams in merchandising, direct and assisted selling, product knowledge transfer and event marketing service areas. Mosaic's field specialists embody the image and soul of the brands they represent, providing clients a solution for the last three feet of the sale that maximizes ROI. Additional information about Mosaic is available at

About Socket Communications

Socket Communications (NASDAQ: SCKT) develops and distributes a broad range of data collection and network connectivity products for mobile devices such as PDAs, Smartphones and tablet PCs. Working collaboratively with mobile solutions from leading Strategic Vertical Integrators, world-class 3rd party software developers and OEM's, Socket Mobility Friendly® products are proven to drive operational efficiencies, increase mobile workforce productivity, boost corporate performance and improve customer satisfaction. Socket is headquartered in Newark, California and can be reached at 510-744-2700 or

Socket and Battery Friendly are registered trademarks of Socket Communications, Inc. The Mobile Connection Company, Mobility Friendly, Increasing Mobile Productivity, and KwikBlue are trademarks of Socket Communications, Inc. The Bluetooth word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by Socket Communications, Inc. is under license. All other trademarks and trade names contained herein may be those of their respective owners. © 2006, Socket Communications, Inc. All rights reserved.

Contact Information

  • Socket Communications Contact:
    Carol Montalvo
    Sr. Marketing Communications Manager
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    Investor Relations Contact:
    Todd Kehrli or Jim Byers
    MKR Group, LLC
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    US Editorial Contact:
    Cara Sloman
    Nadel Phelan
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    European Editorial Contact:
    Anna Andersson
    Open2Europe for Socket Communications
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