SOURCE: Socket Communications, Inc.

January 17, 2007 09:00 ET

Socket Communications Names Ketchum Public Relations Agency of Record

NEWARK, CA -- (MARKET WIRE) -- January 17, 2007 -- Socket Communications, Inc. (NASDAQ: SCKT), an innovative provider of mobile productivity products, today announced the appointment of Ketchum as its public relations agency of record. Ketchum's technology team in San Francisco leads the account with support provided by select Ketchum offices in Europe.

"Opening and establishing a presence in new markets for small technology companies is a different challenge today than it was just a few years ago," said Jose Mallabo, vice president and group manager at Ketchum. "With the abundance of information about technology and rate of consolidation in the industry, a company's communications approach needs to be differentiated and more strategic than ever. We look forward to working with Socket as it expands its brand and product portfolio into new areas."

Kevin Mills, president and chief executive officer of Socket Communications, stated, "We believe our recently announced mobile systems strategy will enable us to expand and leverage our position in existing markets in 2007 and beyond. Ketchum has the technology, branding and strategic positioning expertise, as well as the global reach, to help us achieve our objectives."

Socket expects to announce more details about its strategic plans and marketing communications efforts over the next few weeks.

About Socket Communications

Socket Communications makes mobility computing and productivity work. The combination of its mobile computing product line and one of the most complete portfolios of essential mobile data collection and network connectivity peripherals enables mobile business automation and productivity increases for small-to-medium scale deployments in companies of any size. The company also offers OEM partner solutions and software development programs. Socket is headquartered in Newark, Calif. and can be reached at 510-744-2700 or http://www.socketcom.com/

Socket is a registered trademark of Socket Communications, Inc. All other trademarks and trade names contained herein may be those of their respective owners. © 2007, Socket Communications, Inc. All rights reserved.

About Ketchum

An innovator in communication since 1923, Ketchum delivers seamless service around the globe through its 23 offices and 48 affiliates in North America, Europe, Asia Pacific and Latin America. With its five global practices, Brand Marketing, Corporate Communications, Healthcare, Food and Nutrition, and Technology, Ketchum offers clients a unique breadth and depth of marketing and corporate communications expertise. A leading global public relations firm and the PRWeek 2002 Agency of the Year, Ketchum is a unit of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Additional information on Ketchum, its award-winning work, and past press releases can be found at www.ketchum.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, but are not limited to, statements indicating a new product introduction including details on the timing and distribution of the product and statements predicting trends, sales and market opportunities in the markets in which we sell our products. Such statements involve risks and uncertainties, and actual results could differ materially from the results anticipated in such forward-looking statements as a result of a number of factors, including, but not limited to, the risk that the product introduction may be delayed or not happen as predicted, if ever, and the risk that market acceptance and sales opportunities may not happen as anticipated once the product has been introduced into the market, the risk that our Strategic Vertical Integrator program and current distribution channels may not choose to distribute the product or may not be successful in doing so, the risk that acceptance of our product in vertical application markets may not happen as anticipated and that anecdotal evidence of success in those markets may not be indicative of a trend, the risk of delays in our ability to design, manufacture, market and sell the new product due to technological, market, or financial factors, including the availability of necessary working capital, and other risks described in our most recent Form 10-K and 10-Q reports filed with the Securities and Exchange Commission.

Contact Information

  • Socket Communications Contacts:
    Carol Montalvo
    Sr. Marketing Communications Manager
    510/744-2751
    Email Contact

    Editorial Contact:
    Theresa Chavez
    Ketchum
    415/984-6138
    Email Contact