SOURCE: Paragon Financial Limited

Paragon Financial Limited

October 04, 2011 08:16 ET

SodaStream and Coca-Cola -- Different Models, Same Growth

The Paragon Report Provides Equity Research on SodaStream & Coca-Cola

NEW YORK, NY--(Marketwire - Oct 4, 2011) - Cola companies are beginning to feel the sting of poor consumer confidence as shoppers cut back on spending and have begun searching for alternative, less expensive ways to get their sugar fix. Not only demand concerns, but rising commodity costs have had a major impact on the sector. The costs for things like fuel, sugar, and plastic have all been rising and subsequently squeezed the sector's margins. The Paragon Report examines the outlook for the Consumer Goods sector and provides equity research on SodaStream International Ltd. (NASDAQ: SODA) and The Coca-Cola Company (NYSE: KO). Access to the full company reports can be found at:

Soft drink makers have turned to emerging markets such as China to offset slowing growth in North America. The growing drove of affluent middle-class workers are increasing the amount of money spent on non-essentials like soft drinks. The Coca-Cola Company looks to aggressively expand in China and has been investing faster than anticipated in attempts to secure market share.

The world's largest beverage maker has shown consistent growth for years because of major gains in emerging markets such as Latin America, India and China, coupled with steady sales in established markets. Coca-Cola, based in Atlanta, is now relying more critically on these regions as its business in established markets like the U.S. and Europe continues to be crimped by economic woes.

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Bed Bath & Beyond stores began carrying SodaStream's systems in the fourth quarter, and in July it began shipping its products to Best Buy stores. Its revenue rose 43 percent to $141.5 million in the first half of 2011. However the Israeli company is not raising its 2011 outlook, saying it expects its net income to grow at least 60 percent. Revenue is expected to climb at least 30 percent over its 2010 total.

SodaStream International offers consumers a cost-effective solution during difficult economic times. The company manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water into carbonated soft drinks and sparkling water.

The Paragon Report has not been compensated by any of the above-mentioned publicly traded companies. Paragon Report is compensated by other third party organizations for advertising services. We act as an independent research portal and are aware that all investment entails inherent risks. Please view the full disclaimer at