SOURCE: SodaStream Canada

SodaStream Canada

October 14, 2016 12:19 ET

SodaStream and the Water Brothers Encourage Canadians to #SayNoToBottledWater

Blue Ribbons at Queen's Park Display a Show of Solidarity With Wellington County

TORONTO, ON--(Marketwired - October 14, 2016) - Canada's favourite water ambassadors, Alex and Tyler Mifflin, The Water Brothers, joined SodaStream at Queen's Park today to remind morning commuters about the importance of water conservation and access to clean, safe municipal water. Blue ribbons marked with the message #SayNoToBottledWater were handed out and wrapped around trees at Queen's Park as a statement of solidarity with the community in Guelph and Wellington County.

"SodaStream is excited to partner with the Water Brothers to encourage Ontarians to stand together with the people of Wellington County in the fight to protect our water, instead of buying it back from bottling companies," said Rena Nickerson, General Manager, SodaStream Canada. "One SodaStream machine can replace more than 1,460 disposable bottles per year while keeping its owner hydrated with delicious, sparkling water."

"In Ontario, bottling companies pay virtually nothing for extracting one of our most valuable resources; it's time for the people of Ontario to tell the Premier that the current permitting system is not acceptable," said Alex Mifflin, award winning writer and co-host of The Water Brothers. "We're happy to see businesses like SodaStream stepping up and joining the conversation in promoting tap water and driving awareness and action for such a great cause."

Get involved! #SayNoToBottledWater and embrace water from the tap -- flat or sparkling -- at home or on the go, using refillable water bottles. Visit to sign a petition asking Premier Wynne to protect Ontario's water and ensure extraction doesn't affect communities' access to drinking water.

To continue support of important advocacy work, SodaStream is donating $5 for the next 1,000 machines sold in Ontario back to water advocacy groups.


Alex and Tyler Mifflin are the award-winning hosts and creators of the acclaimed documentary eco-adventure television series The Water Brothers. Over the past six years, they have travelled around the globe from the highest peak in Africa to the world's mightiest rivers, deserts, and to the bottom of the ocean, exploring some of the most important water stories of our time. The Brothers' passion for water conservation has led them to become water ambassadors in Canada and around the world. They strongly believe in ensuring that audiences and particularly young people are aware of the environmental challenges we face in relation to our most precious resource -- and understand the true social and economic value of water and the available and emerging solutions that will help us overcome these challenges together.


SodaStream is the world's leading manufacturer and distributor of Sparkling Water Makers, which enable consumers to easily transform ordinary tap water into sparkling water and flavoured sparkling water in seconds. Sparkling water makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. All products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. SodaStream products are available at more than 70,000 retail stores in 45 countries around the world.

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