SOURCE: African Business Review

African Business Review

November 03, 2011 20:52 ET

SodaStream Is Cheaper, More Environmentally Friendly, and Tastes Better Than Shop Bought Soda According to General Manager Francois Dippennar

SAN DIEGO, CA--(Marketwire - Nov 3, 2011) - Francois Dippennar, General Manager at SodaStream South Africa, believes that the company's unique selling point is three-fold; value for money, environmentally friendly, and a choice of flavours.

"A litre of soda from our system costs about R2 a litre versus R10 a litre for store bought soda," says Dippennar.

"SodaStream is also about 10 percent of the carbon footprint of a store bought drink. There is a lot of oil used in the process of producing plastic bottles. It is then transported across the globe and this creates carbon emissions. Eventually those plastic bottles end up in landfills and take a long time to decompose.

"Also, we offer a variety of flavours and the convenience of making a product the way you like it."

SodaStream products can be found in at least four of the big five retailers in South Africa; Pick and Pay, Massmart, Shoprite and Spar. "We see them on a regular basis to look at any improvements or problem areas, negotiate pricing and this is an ongoing relationship, notes Dippennar.

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About SodaStream

SodaStream is the world's largest manufacturer, distributor and marketer of home carbonation drink systems. The company was originally founded in the UK in 1903, eventually entering the South African market in the late seventies. In 1998, market competitor Soda-Club bought SodaStream and has gone on to develop the brand ever since. In November 2010, the company was listed on the Nasdaq stock exchange and today SodaStream operates in 51 countries worldwide.

About African Business Review

African Business Review is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Africa. African Business Review is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact 1-760-827-7800 or visit

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