SOURCE: Soffront Software, Inc.

July 26, 2005 12:26 ET

Soffront Offers Concurrent (Floating) User Licenses to On-Demand CRM Customers

FREMONT, CA -- (MARKET WIRE) -- July 26, 2005 -- Soffront® Software Inc. (www.soffront.com), the leading provider of enterprise and hosted CRM Software in the mid-market, today announced that it offers Concurrent (Floating) user licenses to its on-demand (hosted) customers. This new offering reduces monthly cost for most customers. This licensing option continues Soffront's goal to offer more flexible purchasing options to their customers.

Most hosted CRM vendors offer only 'named' or 'dedicated' user licenses. This means that each user of the system must have a separate license, adding to the total cost. Customers that need, for example, round-the-clock operations in a support center, benefit from concurrent licenses. They add as many users as necessary and do not remove users from the system as employees leave the company. Also, they are able to track each user's activity and productivity.

Situations where concurrent user licensing is beneficial include support centers that operate on more than one shift, international operations with facilities in different countries (and time zones), and companies that have significant numbers of occasional system users. Until Soffront offered concurrent licensing, each of these users either needed their own license, increasing costs, or to share licenses, preventing the ability to track, monitor and schedule activities individually.

"Concurrent user licenses for our hosted customers is an important part of our on-demand CRM strategy," said Mr. Manu Das, president and founder of Soffront. "We have always been a value leader -- this can save 40% or more for most companies. This also increases the scope of CRM by increasing the number of people within the organization who are able to use the software cost-effectively. Additionally, customers can mix the concurrent and dedicated licenses as per their needs and can change the mix without any added cost."

About Soffront

Soffront has the experience, technology and focus for mid-market companies seeking CRM solutions. A pioneer of CRM since 1992, Soffront offers end-to-end, fully integrated CRM solutions spanning Marketing and Sales Force Automation, Quotation, Order and Inventory management, Customer Service and Help Desk Software. Soffront also offers the greatest flexibility to configure and customize. With more than 500 CRM customers worldwide, Soffront's customers include Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.

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