November 10, 2010 09:01 ET

Sofiabella Tween Clothing Store Opens Retail Store in Edgemont Village

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Nov. 10, 2010) - Building on the success of her online boutique, Sofiabella ( company founder Elena Grant has opened a retail store in beautiful Edgemont Village, North Vancouver.

And it's unlike any other store you've seen before. Pretty green walls, sparkly chandeliers, pink curtains and inspirational etchings – quite simply girl heaven!

Grant hopes it's also a dream come true for parents struggling with the abundance of provocative clothing options and sexually charged advertising targeted at tweens.

"I want Sofiabella to help empower young girls through fashion."

Drawing on inspiration from her own tween-aged daughter Sofia, she's personally selected age-appropriate apparel and accessories that both girls and Moms will agree on.

So you'll find premium denims, graphic tees with positive messages, beautiful holiday dresses and unique dance-wear to suit girls' individual styles.

It's a concept that has resonated with on-line customers from all over North America and locals can now shop in-store.

"I always dreamed of owning a store likes this… I love the energy of the girls and enjoy connecting with other moms."

This is a "good news" fashion story for anyone shopping for tween girls this holiday season!

The new store is located at: 3068 Highland Blvd., North Vancouver, BC V7R 2X3

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