SOURCE: Soft Scrub

Soft Scrub

April 18, 2013 12:29 ET

Soft Scrub® and Caesarstone Introduce Partnership

Soft Scrub Products to Be Given Away at Caesarstone's Booth During The Kitchen & Bath Industry Show

SCOTTSDALE, AZ--(Marketwired - Apr 18, 2013) - Soft Scrub®, a leading line of kitchen and bath cleansers, has announced a new partnership with Caesarstone®. Select Soft Scrub products will be part of a social media give away at Caesarstone's booth during the upcoming Kitchen & Bath Industry Show (KBIS), April 19-21 in New Orleans. Attendees who visit booth #1921 will have an opportunity to receive one of 25 Soft Scrub cleaning kits, featuring Soft Scrub with Bleach Cleaner Gel, Soft Scrub Total All Purpose Cleaner with Bleach Spray and the new Soft Scrub Advanced Surface Gel.

"Soft Scrub with Bleach Cleaner Gel is currently a recommended non-abrasive cleaner for Caesarstone surfaces and we are thrilled to raise awareness of our new partnership at KBIS," said Justin Hart, Associate Brand Manager for Soft Scrub. "We look forward to this event as the first of many opportunities for Soft Scrub to work together with Caesarstone."

The first 25 visitors to the booth who join Caesarstone US's online community, Interior Collective, will receive one of the 25 Soft Scrub cleaning kits.

Although Caesarstone requires low maintenance, proper care is needed to ensure the surface maintains its beautiful finish. By using soap or a mild detergent, homeowners can keep their Caesarstone looking beautiful. If needed, apply common, non-abrasive, household cleaners such as Soft Scrub Liquid Gel with Bleach, directly on a damp cloth or sponge and wipe the surface, rinsing thoroughly after cleaning.

Soft Scrub manages a portfolio of cream, gel and spray cleaning products that are tough on stains, gentle on surfaces™. New for 2013 is Soft Scrub Advanced Surface, the rinse-free gel that cleans and polishes granite and marble countertops, stainless sinks and appliances and glass cooktops. For more information about Soft Scrub, visit You can also "like" Soft Scrub on Facebook for cleaning tips, sweepstakes and new product information.

About Caesarstone

Established in 1987, Caesarstone pioneered the original quartz surface and continues to be a leading developer and manufacturer of premium surfaces. Caesarstone surfaces consist of up to 93% quartz and utilize advanced technologies and proprietary know-how. The surfaces are highly functional, design forward and have endless application possibilities including kitchen countertops, bathroom vanities, flooring, wall panelling, furniture and more. With four diverse collections -- Classico™, Supremo™, Motivo™ and Concetto™ there is no limit to choice. The unique and rich variety of colours, patterns and textures gives each customer the ability to find their 'ultimate surface' and create their own unique space. Caesarstone's extensive designs are constantly evolving and developing to meet the latest world trends and the highest level of international quality standards. With its high profile designer collaborations Caesarstone is confirming its position as a leading platform for design.

About Henkel

Henkel operates worldwide with leading brands and technologies in three business areas:
Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales of $21.13 billion and adjusted operating profit of $2.98 billion in fiscal 2012. Henkel's preferred shares are listed in the German stock index DAX.