Softchoice Corporation
TSX : SO

Softchoice Corporation

July 07, 2009 16:00 ET

Softchoice Announces Appointment of David A. Long to Position of CFO

TORONTO, ONTARIO--(Marketwire - July 7, 2009) - Softchoice Corporation (TSX:SO) is pleased to announce the appointment of David A. Long to the position of Chief Financial Officer and Senior Vice President of Finance.

Mr. Long brings extensive financial management and business operations experience, having served in senior leadership positions for some of North America's most prominent telecommunications and technology companies. As Chief Financial Officer, Mr. Long will be responsible for overseeing treasury, corporate governance, financial planning and associated operations functions in addition to optimizing Softchoice's capital structure to support the Company's future growth.

"I am delighted to welcome someone of Mr. Long's caliber to our senior leadership team," said David MacDonald, President and CEO of Softchoice. "Mr. Long brings global experience and proven leadership through times of tremendous growth, rationalization and change. His broad knowledge of the high tech landscape combined with tremendous capital markets expertise will be vital assets as we expand Softchoice's role as one of North America's most innovative and trusted providers of IT solutions and services."

Mr. Long has held a number of senior leadership positions within the technology and telecommunications field. His most recent tenure was that of Chief Financial Officer for Tundra Corporation - a publicly traded manufacturer of semiconductor and System Interconnect products - where he recently led the sale of the company to IDT. Mr. Long began his career in 1988 at Nortel Networks, where he served in a variety of roles, including Vice President, Finance for Nortel's Optical Networks, a $2 billion dollar business unit headquartered in Atlanta Georgia. Subsequent to Nortel, Mr. Long worked for U.S.-based SITA Information Networking Co. Inc., as Controller, North America. In 2003 he joined Cognos Incorporated, a world leader in Enterprise Software provisioning, as Vice President of Finance. Mr. Long holds an MBA in Finance and International Business from Dalhousie University and is a Certified General Accountant.

"Softchoice's commitment to shareholders, customers, business innovation and to providing an exceptional work environment for employees are values I hold in the highest regard," said Mr. Long. "I am energized by the opportunity to contribute to a company like this and supporting Softchoice's vision of helping organizations everywhere harness the power of innovation."

Mr. Long will be commencing in his role on September 1st, 2009. Mr. Brian Brewer will continue in his role as interim CFO until that time. David MacDonald and the Board of Softchoice Corporation would like to take this opportunity to formally thank Mr. Brewer who has served Softchoice since April of this year.

About Softchoice

As one of North America's leading providers of technology solutions and services, Softchoice helps businesses and organizations of all sizes to select, acquire and manage their software and hardware technology resources. Softchoice offers a full range of capabilities, including face-to-face consultations and IT asset management services designed to help customers save time, money and risk in IT procurement. Softchoice currently has 888 employees operating from 43 branch offices located in major cities across the U.S. and Canada.

Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.

Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties. These forward-looking statements relate to expectations, intentions and plans contained in this press release that are not historical fact. When used in this press release, the words "anticipate," "expect", "will' and similar expressions generally identify forward-looking statements. These statements reflect our current expectations and are subject to a number of risks and uncertainties including, but not limited to, change in technology and general market conditions, many of which are set out or incorporated by reference in the Company's latest Annual Information Form. Due to the many risks and uncertainties, Softchoice cannot assure that the forward-looking statements contained in this press release will be realized.

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