Softchoice Corporation

Softchoice Corporation

May 16, 2011 09:34 ET

Softchoice Appoints Employees to Lead the Company's Charitable Giving Strategy

New Softchoice Cares Board Members to Further Company's Focus on Improving Computer Literacy

TORONTO, ONTARIO--(Marketwire - May 16, 2011) - Softchoice Corporation (TSX:SO), a leading provider of IT solutions and services, has announced that a group of 15 employees will take responsibility for directing the Company's fundraising and charitable giving activities over the next 18-months. As members of the Softchoice Cares Board, their role will be to guide and support employee-led activities aimed at raising money for access to technology and computer literacy programs across North America and around the world.

"I would like to welcome our new board and give heartfelt thanks for the hard work and dedication of our outgoing members," said Karly Pierce, a Technical Architect for Softchoice and the new Chairman of the Softchoice Cares Board. "With our new board in place, I look forward to continuing to inspire and engage the Softchoice community in a mission that goes beyond the day-to-day management of our business."

Softchoice Cares' mission is to use technology to create opportunities for education and personal advancement to help people of all walks achieve their potential. In 2010, Softchoice employees raised $250,000 dollars through trivia nights, a curling bonspiel, raffles, bake sales and more. This money has been used to support a number of technology-related causes, including the creation of a computer lab for 150 children at a local primary school in Tangalle, Sri Lanka. Softchoice Cares also undertook a joint partnership with Habitat for Humanity to provide home computers to 563 families across the United States.

"I am constantly inspired by the leadership and commitment of our people," said David MacDonald, President and CEO of Softchoice. "Through Softchoice Cares, we continue to broaden our impact as a company by helping help those in need in our local communities and around the world."

About Softchoice

As a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice's holistic approach to technology includes solution design, implementation and asset management services, as well as providing access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 950 employees located in more than 40 branch offices, Softchoice manages the technology needs of more than 14,000 corporate and public sector organizations across the United States and Canada.

Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.

Contact Information