SOURCE: SoftCoin, Inc.

October 10, 2006 07:15 ET

SoftCoin Accelerates Marketplace Success

Delivers Millions of Consumer Connections for Household Brands

SAN FRANCISCO, CA -- (MARKET WIRE) -- October 10, 2006 -- SoftCoin, Inc., the leading provider of interactive promotion and loyalty solutions for consumer brands, announces new client relationships and continued marketplace momentum. Established in 1999, the company has since connected hundreds of leading household brands with millions of their most valuable consumers through branded online promotions and loyalty programs.

In recent months the company has launched promotion and loyalty solutions for new clients including Unilever, Activision, Jarden and SoBe, a PepsiCo subsidiary. This momentum augments SoftCoin's client roster of industry leaders including Nestlé, Procter & Gamble, Land O' Lakes, Smithfield Foods, Church & Dwight and Cadbury-Schweppes.

"SoftCoin has proven to be a trusted business partner of Land O' Lakes since 2002. Our business has benefited from their expertise in the interactive promotions space, and more importantly the results that SoftCoin delivers," said Julie Lynn York, Senior Marketing Manager of Consumer Promotions at Land O' Lakes.

Launched in August of 2006, the Land O' Lakes Cheese Rewards program provides hundreds of thousands of consumers with a 1-in-10 chance to instantly win a $10 Visa gift card. Consumers are required to enter a unique validation code found on the inside of the product packaging to participate, ensuring that proof of purchase has taken place. "Since the program has launched, nearly all participating consumers have engaged with the promotion at least twice and 90% have participated in the optional survey," commented York.

A key part of SoftCoin's continued success is the ability of its BrandConnect™ technology platform to produce measurable results with actionable consumer insights for its clients' brands. "SoftCoin is driving the business forward by delivering innovative solutions for new clients and continuing to overdeliver for established partners like Land O' Lakes," added Tim Ruppert, President of SoftCoin. "We look forward to capitalizing on our momentum with continued product innovation, a total organizational focus on delivering best-in-class customer service, and a concentration on results and value-added insights."

About SoftCoin

SoftCoin®, Inc. is the leading provider of interactive promotion and loyalty solutions for consumer brands. Leveraging its BrandConnect™ technology and integrated professional services, SoftCoin delivers measurable revenue increases, engaged and loyal consumers, and lower program costs. SoftCoin has powered hundreds of interactive marketing campaigns for leading brands at Procter & Gamble, Cadbury-Schweppes, Nestlé, NASCAR RacePoints™, GlaxoSmithKline and others. These programs have connected millions of consumers directly with brands resulting in specific and measurable behaviors. Founded in 1999, SoftCoin is headquartered in San Francisco with regional offices in Chicago, Cincinnati, Dallas, Minneapolis, New York metro, and Princeton. For more information visit www.softcoin.com.

Contact Information

  • Contact:
    SoftCoin, Inc.
    Armen Najarian
    Sr. Director, Marketing
    (650) 624-3817
    Email Contact