SOURCE: SoftCoin, Inc.

May 14, 2007 11:30 ET

SoftCoin Names Cheryl Black as New COO

Experienced Executive Brings Over 25 Years' Experience of Driving Growth for Technology and Service Companies

BRISBANE, CA -- (MARKET WIRE) -- May 14, 2007 -- SoftCoin, Inc. today announced the appointment of Cheryl Black as Chief Operating Officer. In this new role, created to manage increased company growth, Ms. Black will oversee all operations, including engineering, creative services, account management and customer service. She will focus on delivering quality interactive marketing and loyalty programs that deliver solid, measurable results to consumer brands in major CPG companies.

"We're very pleased to have Cheryl as an integral member of the SoftCoin team. She brings 25 years' experience in managing operations in technology and service companies," says Robert Drescher, SoftCoin CEO, "and she brings a proven ability to manage complex programs, deliver value to clients, and drive innovation and development."

Most recently, Ms. Black held the position of VP Worldwide Professional Services at Versata, managing professional services, training and customer support. Prior to joining Versata, she served as VP Products and Services at Cariocas, Inc. where she provided Fortune 500 clients with marketing platforms founded on game theory principles. She's also held senior positions at Andavo Corp., Cap Gemini and Digital Equipment Corporation.

About SoftCoin

SoftCoin®, Inc. is the leading provider of interactive promotion and loyalty solutions for consumer brands. Leveraging its BrandConnect™ technology and integrated professional services, SoftCoin delivers measurable revenue increases, engaged and loyal consumers, and lower program costs. SoftCoin has powered hundreds of interactive marketing campaigns for leading brands at Procter & Gamble, Cadbury-Schweppes, Nestlé, NASCAR RacePoints™, GlaxoSmithKline and others. These programs have connected millions of consumers directly with brands resulting in specific and measurable behaviors. Founded in 1999, SoftCoin is headquartered in San Francisco with regional offices in Chicago, Cincinnati, Dallas, Minneapolis, New York metro, and Princeton. For more information, please visit

Contact Information

  • Contact:
    Robert Drescher
    SoftCoin, Inc.
    Phone: 650-624-3806
    Fax: 650-624-3899
    Email: Email Contact