SOURCE: Softricity

May 23, 2005 11:58 ET

Softricity Expands Canadian Business With Leading Virtualization, Application Management Resellers

Signs Agreements with Gibraltar Solutions and Lanworks

BOSTON, MA -- (MARKET WIRE) -- May 23, 2005 -- Softricity®, the Application Virtualization Company, today announced that it is expanding its Canadian business through agreements with Gibraltar Solutions and Lanworks. The new Softricity Certified Consulting Partners will enable Canadian organizations to more easily take advantage of the company's SoftGrid® virtualization platform for expediting, simplifying and slashing the cost of managing applications enterprise-wide.

Strong ROI for Application Management, Remote Access

"We have been providing advanced infrastructure solutions for many years, and believe SoftGrid solves significant IT management issues. It is a powerful transformation solution," said Robert Tooth, VP, Access/Infrastructure Solutions, Gibraltar Solutions, the Premier Enterprise Reseller of VMware solutions in Eastern Canada and a leading Citrix partner. "Softricity's approach adds great value to virtualized environments, including VMware's ACE product. By simplifying desktop management, and speeding application deployment and upgrades, SoftGrid will enable our customers to realize very strong ROI.

"In addition, secure remote access is a Gibraltar specialty and we're very excited about how SoftGrid enhances this," Tooth added. "Traditionally, it has been extremely difficult to securely upgrade, patch and deploy data-rich applications to remote laptop and home devices. SoftGrid not only makes this possible; it makes it easy."

Changing the Desktop Management Paradigm

"Softricity takes desktop management to the next level," said Ves Bjelakovic, VP of sales and marketing, Lanworks, a Gold-certified Altiris and Microsoft reseller that has been in business for more than 18 years. "With SoftGrid, companies gain an agility that's impossible to realize otherwise. They can react in a snap to changing business needs. CIOs who have seen SoftGrid are incredibly excited about the opportunity to reduce costs and improve operations, and we are thrilled to be able to offer this solution to them."

Bjelakovic noted that SoftGrid "completely changes the desktop management paradigm. Even companies who use Altiris to deploy operating systems can see vast improvements by also using SoftGrid to deliver applications in a virtual fashion. Once they sequence an application they're done -- regardless of whether they have 10 or 1,000 seats. The business impact of being able to deliver virtual desktops with such speed is unparalleled in the IT world."

SoftGrid transforms Windows applications from products that must be installed and managed locally into virtual services that are centrally managed and deployed on-demand -- without any recoding -- to any desktop, server or laptop. SoftGrid's patented application virtualization technology enables applications to run in a protected "sandbox" environment without installation or alteration to the host operating system. This eliminates application conflicts and the need for time-consuming regression testing, and enables just-in-time application updates.

As Softricity Certified Consulting Partners, Gibraltar and Lanworks deliver consulting and related design, implementation, integration and training services for SoftGrid.

"The channel has played a major role in Softricity's success to date, from both sales and implementation perspectives. Our agreements with Lanworks and Gibraltar signify our intention to more aggressively expand in Canada and all of North America through key partners," said Harry Ruda, CEO, Softricity. "Gibraltar and Lanworks have tremendous track records in helping enterprises tackle critical, challenging desktop management and infrastructure issues. We're pleased they recognize and are so enthusiastic about the impact SoftGrid can have on their customers' businesses."

About Gibraltar Solutions:

Gibraltar Solutions, based in Mississauga, Ontario, is a professional services company that provides fully integrated systems and networking solutions to help businesses automate, streamline and manage their IT infrastructures. Gibraltar is the largest reseller of VMware solutions in Canada and a major Citrix reseller. For more information visit or email

About Lanworks:

Incorporated in 1986, Lanworks provides organizations with leading-edge LAN and WAN expertise, IT innovations and services that consistently exceed expectations. The Mississauga, Ontario-based company is a leading Altiris reseller recognized for excellence in desktop management solutions. For more information visit

About Softricity:

Softricity® helps enterprises simplify and accelerate software management with SoftGrid, the industry's first application virtualization platform. The award-winning SoftGrid utility computing solution transforms applications from products that must be installed locally into virtual services that are centrally managed and deployed on-demand to any Windows desktop, laptop and Terminal Services/Citrix MetaFrame Presentation server. By eliminating application conflicts and regression testing, and increasing change management responsiveness, SoftGrid expedites deployment, upgrades, patches and terminations. Global 2000 companies such as Suncor Energy, Mayo Clinic, Prudential, AIG, and Raytheon use SoftGrid to save tremendous time and money, enhance IT service quality, and transform into more dynamic businesses. Softricity has a multiyear Strategic Alliance with Microsoft Corp., is a Microsoft Terminal Services Industry Partner, a VMware partner, and a Premier Citrix Business Alliance Member. More information can be found at

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