The New Economy

December 15, 2014 10:00 ET

SoftServe: Radio-Frequency Identification Will Revolutionise Bricks-And-Mortar Retail

LONDON, ENGLAND--(Marketwired - Dec. 15, 2014) - "One of the key principles of retail selling is that one-time sales aren't enough - you need to convert your potential buyers into returning ones", writes Andri Rusakov of software developer SoftServe in the new issue of The New Economy. Rusakov expands on the major ways in which retail is evolving in the digital age, and how radio-frequency identification technology could play a key part in securing a second visit.

As a leading global software application development and consulting company, SoftServe is well informed about the technological changes shaping retail. The company specialises in lending bricks-and-mortar players a helping hand in realising new and progressive opportunities.

In the latest issue of The New Economy, Rusakov writes at length about the challenges of providing an attentive consultant, and in allowing the customer to select an item, search additional information and pay in as convenient a way as possible. Radio-frequency identification ticks all the boxes in solving these often-complex logistical issues and saves hours of wasted labour in doing so. "By its nature, radio-frequency identification identifies objects and their location, which allows retrieving context-bound information about a customer's current interest", writes Rusakov in the New Economy feature.

The SoftServe developer writes that perhaps the most important development tied to radio-frequency identification is the smart fitting room, which allows customers to browse related products and request items without ever stepping out of their booth. "A smart fitting room could greatly enhance a customer's shopping experience", according to the New Economy feature. "The system could also provide the basis for statistical and business analysis to help a retailer better understand their customers' interests and fine-tune their market and buying strategy."

To read more from SoftServe's Rusakov and how radio-frequency identification could revolutionise retail, take a look at the new issue of The New Economy, available in print, on tablet and online now.

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