SOURCE: Solarflare


November 21, 2011 08:00 ET

Solarflare Names Marketing Veteran Director of Brand Development

Brand Strategy Specialist Scott Woolsey Brought Onboard to Shape and Expand Solarflare's Strategic Market and Brand Positioning

IRVINE, CA--(Marketwire - Nov 21, 2011) - Solarflare, the leader in application-intelligent 10 Gigabit Ethernet (10GbE) networking hardware and software, today announced the appointment of advertising veteran Scott Woolsey as director of brand development. Woolsey has worked as a creative director for over 30 years developing marketing and brand strategies for top-tier technology companies. As Solarflare continues to expand its business, Woolsey will play a key role in further developing Solarflare's corporate and product positioning.

Woolsey will be responsible for leading Solarflare's strategic marketing efforts. He will focus on high growth market segments, including financial services, virtualization, cloud, high performance computing and big data, to build further brand awareness and support global sales efforts. Woolsey has led numerous marketing campaigns for prominent technology companies, including Intel, Oracle, Toshiba, Western Digital, Quantum, Fujitsu, Maxtor, JD Edwards, Mentor Graphics, KLA-Tencor and Cox Communications, among others. Most notably, he led the development of the "Intel Inside" brand strategy, which earned accolades from such publications as The Wall Street Journal and Advertising Age magazine, which named it "Marketing Campaign of the Decade."

"Having had the privilege of working with Scott in the past, I've witnessed first hand the impact his strategic thinking can have on company performance," said Russell Stern, CEO of Solarflare. "When you align Scott's brand and marketing expertise with a solid business strategy, you get the potential for explosive growth. As the market leader of intelligent 10 Gigabit Ethernet solutions in high-frequency trading and the financial services industry, we will use Scott's unique skill set to further expand our global presence in big data and cloud environments."

Woolsey's work has also been profiled in Marketing Computers, Harvard Business Review, The New York Times, Adweek, US Ad Review, Communication Arts and Graphis magazine.

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About Solarflare
Solarflare is the leading provider of application-intelligent networking I/O products that bridge the gap between applications and the network, delivering improved performance, increased scalability, and higher return on investment. The company's solutions are widely used in scale-out server environments such as high frequency trading, high performance computing, cloud, virtualization and big data. Solarflare's products are available from leading distributors and value-added resellers, as well as from Dell, IBM, and HP. Solarflare is headquartered in Irvine, California and has an R&D site in Cambridge, UK.

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Contact Information

  • Katelyn Perkins / Brittney Wolff
    LEWIS PR for Solarflare
    Email Contact

    Nicole E. Martin
    Solarflare Communications
    Email Contact