SOURCE: SolarWinds

SolarWinds

February 09, 2011 16:10 ET

SolarWinds Names Geeta Sachdev as Senior Vice President of Marketing

AUSTIN, TX--(Marketwire - February 9, 2011) - SolarWinds (NYSE: SWI), a leading provider of powerful and affordable IT management solutions, today announced that it has named Geeta Sachdev as Senior Vice President of Marketing. Sachdev, who will start with the company this month, will head-up the company's web, marketing, and corporate communications teams. 

"SolarWinds' go-to-market model represents a special blend of several marketing disciplines -- B2B technology marketing and B2C customer relationship marketing, all delivered effectively via a comprehensive, Web-based engine. In looking for a senior marketing professional to help us propel our marketing strategy to the next level, we looked for someone with a unique mix of experience," said Kevin Thompson, President and CEO, SolarWinds.

"We believe that Geeta has the right combination of global marketing experience, knowledge of web-based marketing models, and creativity to provide the vision that will help guide the team in achieving even greater levels of awareness, demand generation and marketing efficiency," continued Thompson. 

Sachdev will apply her more than 15 years of marketing and online leadership experience to help SolarWinds' marketing organization continue to drive broad awareness and demand in the IT performance management market. For more than 10 years, Sachdev has served in a variety of roles with Dell Inc., driving marketing, e-commerce, call center and operations across the company's consumer, small business and international markets. Most recently, Sachdev served as Executive Director of Consumer Marketing and Merchandising, where she was responsible for online and offline merchandising, demand generation, marketing communications, customer relationship management, and marketing analytics for the US and Canada Consumer businesses. Previously, Sachdev served as Executive Director of Global Online Operations, where she led online content operations, analytics, translations, and program management for all Dell segments worldwide. Prior to her experience at Dell, Sachdev worked in Booz, Allen & Hamilton's Financial Services Group. Sachdev holds degrees from Wharton School, University of Pennsylvania and the Sloan School of Management, Massachusetts Institute of Technology.

Forward-Looking Statements

This press release may be deemed to contain "forward-looking" statements, which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including SolarWinds' expectations of the markets it will address, its growth in the Asian-Pacific market and its expectations of its leadership team in capitalizing on perceived opportunities. These forward-looking statements are based on management's beliefs and assumptions and on information currently available to management. Forward-looking statements include all statements that are not historical facts and may be identified by terms such as "continues," "believes" or similar expressions and the negatives of those terms. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, those risks and uncertainties described more fully in documents filed with or furnished to the Securities and Exchange Commission. All information provided in this release is as of the date hereof and SolarWinds undertakes no duty to update this information except as required by law.

About SolarWinds

SolarWinds (NYSE: SWI) provides powerful and affordable IT management software to customers worldwide -- from Fortune 500 enterprises to small businesses. We work to put our users first and remove the obstacles that have become "status quo" in traditional enterprise software. SolarWinds products are downloadable, easy to use and maintain, and provide the power, scale, and flexibility needed to address users' management priorities. Our online user community, thwack, is a gathering-place where tens of thousands of IT pros solve problems, share technology, and participate in product development for all of SolarWinds' products. Learn more today at http://www.solarwinds.com.

SolarWinds, SolarWinds.com and Orion are registered trademarks of SolarWinds. All other company and product names mentioned are used only for identification purposes and may be trademarks or registered trademarks of their respective companies.

Contact Information

  • MEDIA CONTACTS:

    Tiffany Nels
    SolarWinds
    Phone: 512.682.9545
    Email Contact