SOURCE: Soles4Souls, Inc.

May 01, 2007 09:39 ET

Soles4Souls Bringing 18,000 Pairs of Shoes to Alabama's "Step Up to Foster Kids" Event on Capitol Steps

NASHVILLE, TN and MONTGOMERY, AL -- (MARKET WIRE) -- May 1, 2007 -- More than 18,000 pairs of new shoes are being delivered to the steps of Alabama's state capitols today to benefit children in foster care homes. That's about 3 pairs of new shoes for each boy and girl currently living with a foster family. The shoes will arrive just in time for the Foster Parent Rally in Montgomery, which is being sponsored by the Alabama Foster & Adoptive Parent Association (AFAPA).

The new shoes come courtesy of Soles4Souls™ Inc., the footwear charity that is dedicated to providing free shoes to disadvantaged people in the United States and around the world. Soles4Souls will deliver the shoes in a large semi truck and place them on the capitol steps to demonstrate the number of children living in foster care families. The rally will begin at 9am and the public is encouraged to turn out to support the effort.

"The mission of our charity has always been simple: we are changing the world one pair at a time," said Wayne Elsey, Founder and CEO of Soles4Souls. "We have delivered shoes to more than 30 countries all over the world, but the 'Step Up' campaign is important for us because it's right in our own backyard. Our primary warehouse is located here in Roanoke, and Paul Wilson, President of our World Outreach Division, is a foster parent to ten beautiful children. We want to make a tangible difference in the lives of these kids, and it starts right here in Alabama," Elsey said.

Elsey said that Soles4Souls is proud to partner in the "Step Up Alabama" campaign with the Kids to Love Foundation, which was founded by award-winning journalist and celebrated anchorperson Lee Marshall (of NBC affiliate WAFF 48 News in Huntsville). Marshall was born into foster care and produces a weekly segment called "Kids to Love," which introduces viewers to children waiting to be adopted into "forever families."

"Lee Marshall is a tremendous, consistent voice for these kids and we feel inspired by her," Elsey said. "We also want to thank the AFAPA for helping in this event. We are anticipating a tremendous turnout and we would like to see this become a national campaign for our charity. Who knows: you may see several Soles4Souls trucks on the steps of our nations' capitol," Elsey said.


Nashville-based Soles4Souls facilitates the donations of shoes, which will be used to aid the hurting worldwide. Shoe companies, retailers, and individuals can donate footwear (both new and used). Soles4Souls is a 501(c)(3) recognized by the IRS; donating parties are eligible for tax advantages. Visit and or call (866) 521-SHOE.

Contact Information

    Chris Carmichael
    Director of Communications
    615-391-5723 ext 143