SOURCE: Soles4Souls Inc.

March 01, 2007 12:22 ET

Soles4Souls™ Inc. Announces the Million Pair March

Americans Have Approximately 1.52 Billion Pairs of Unwanted Shoes Lying in Their Closets

NASHVILLE, TN -- (MARKET WIRE) -- March 1, 2007 -- Melissa Rivers is taking to the radio airwaves this month to promote Soles4Souls™ Inc., the international charity that provides shoes to hurting people around the world. The organization has launched a Spring Cleaning campaign called "The Million Pair March," which aims to collect one million pairs of shoes and $1 million in donations to ship the shoes to Africa.

Rivers is giving a dozen radio interviews highlighting the mission of the charity and the Million Pair March. Soles4Souls organizers have created a special website for the campaign (www.GiveShoes.org) where the public can donate their own shoes, donate money toward freight expenses, donate toward new shoes for needy people, and even organize a shoe drive in their communities.

Wayne Elsey, Founder of Soles4Souls and President of Kodiak-Terra USA, Inc., said that the Million Pair March is already garnering attention from A-list celebrities who have pledged their involvement and shoes to the cause. "It's wonderful that such a simple mission -- collecting shoes from America's closets -- strikes a chord with people everywhere," Elsey said.

High-profile celebrities who are involved include Scarlett Johansson, Don Cheadle, Jessica Alba, Kristin Chenoweth, Parker Posey, Susan Lucci, and Jeff Probst. Each has lent their name (and shoes) to support the Spring Cleaning/Million Pair March effort.

Soles4Souls is asking the general public to donate one pair of new or 'gently worn' shoes and/or money for shipping the shoes to the Sudan, a notorious region suffering from extreme poverty and war. The first drop is scheduled for Fall 2007 in the refugee camps of Southern Sudan, with more to follow throughout the year.

"Bringing sandals to remote villages will change the quality of an impoverished person's life overnight," said Elsey. "Wearing shoes can stop hookworm infections, as well as cuts and puncture wounds from sharp objects that can result in permanent injury. It helps to end the cycle of pain."

Other famous stars have lent their name and stepped out to support this cause by donating shoes to the refugees. They include Diane Neal, Devon Aoki, Tamara Tunie, Stacey Bendet, Ashleigh Banfield, Elizabeth Berkeley, Julianne Nicholson, Viola Davis, Moby, Lauren Conrad, and Gina Gershon, among others.

For more information about the Million Pair March, or to donate shoes or money toward the effort, visit www.GiveShoes.org or call 1-866-521-SHOE.

Contact Information

  • CONTACT:
    Chris Carmichael
    866-521-7463 ext 143