SOURCE: Solve Media

Solve Media

January 19, 2011 11:50 ET

Solve Media Adds Video to TYPE-IN Ad Units

Video CAPTCHA Solution Gives Brand Advertisers New Tool to Increase Engagement and Message Recall

NEW YORK, NY--(Marketwire - January 19, 2011) - Solve Media, the TYPE-IN™ advertising company, has extended its platform to offer advertisers 15-second video TYPE-IN ads with brand messages. TYPE-IN ads replace the distorted words, numbers and phrases typically used for puzzle-based CAPTCHA authentication systems with a logo or video, a brand message in quotes, and an input box. The Solve Media platform allows advertisers to increase both consumer brand engagement and message recall, on a cost-per-engagement basis.

Solve Media's 15-second video TYPE-IN ads run inside the CAPTCHA and are easy for consumers to see, interpret and control. Consumers play the video and immediately view the authorization text -- usually a branded message related to the subject of the video or the product/service being advertised. Then, the consumer types the brand message into the input box to gain authorization to the desired website, form or content.

Solve Media's video TYPE-IN campaign for Universal Pictures' motion picture "Devil" won the DPAC Award for Best Advertising Network Innovation in 2010. To view the campaign visit:

"Users don't pay attention to or remember key messages in banner ads or even expandable video ads. TYPE-IN ads engage users where they are already paying attention without disrupting their experience online," said Ari Jacoby, CEO of Solve Media. "By layering video into Solve Media's TYPE-IN technology, brand advertisers can take advantage of our cognitive advertising approach in another effective medium."

Solve Media's TYPE-IN platform delivers performance-based campaigns for brand advertisers seeking superior engagement, awareness and recall. Since the launch of Solve Media's CAPTCHA advertising platform in September, consumer interaction with TYPE-IN ads has dramatically increased brand recall and resulted in approximately 40 percent engagement rates.

"Confirming that users are actually watching our videos with sound is a very important part of building awareness for upcoming theatrical releases through online media," said Lindsay Dye, Media Supervisor, Ignited, the digital media planning and buying agency of record for Universal Pictures. "This goal is often difficult to achieve, and Solve Media's TYPE-IN approach offers us a unique and engaging solution to the problem that is safe and effective."

Solve Media was founded by veteran entrepreneurs and technologists focused on innovative Internet advertising solutions. The Company's proprietary online advertising system, the TYPE-IN™ was designed to create new and highly-effective opportunities for brands to advertise online. The system leverages CAPTCHA authentication for brand messaging to bring unprecedented consumer engagement. With the solution, Solve Media: guarantees brand message delivery and increases recall rates and return on investment for advertisers; creates new revenue opportunities for publishers; and simplifies the authentication process for consumers. Backed by First Round Capital, New Atlantic Ventures, AOL Ventures and prominent angel investors, Solve Media is based in New York City and Philadelphia.

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