SOURCE: Solve Media

Solve Media

July 28, 2011 09:00 ET

Solve Media Demonstrates Strong Growth and Adoption of Its Brand Platform: 29% Engagement Rates; 460% Publisher Growth Since Launch

Transformative Model for Consumer Engagement Guarantees Brand Message Comprehension on a Performance Basis

NEW YORK, NY--(Marketwire - Jul 28, 2011) - Solve Media, the TYPE-IN (SM) advertising company, today announced an array of significant success and growth metrics that demonstrate the transformative potential of its business. The company generates unprecedented consumer engagement rates and guaranteed message comprehension; consumers seeing a Solve Media type-in ad engaged 29% of the time in June 2011. Advertisers running campaigns on Solve Media's brand platform can drive consumer awareness at scale in a highly efficient, cost-effective manner.

"Our 'Vacation Pay' promotion was developed to encourage consumers to take a summer vacation and get rewarded for staying with us," said Steve Ekdahl, Director of Leisure Travel, U.S. Sales & Marketing, IHG, the world's largest hotel company. "We chose Solve Media's TYPE-IN ad platform believing it would provide the best online vehicle to ensure consumers engaged with our ad and remembered our 'Vacation Pay' message. In fact, brand recall was 122 percent greater among consumers exposed to the ad, and it drove traffic to the campaign website where people could book their hotel stay directly."

Solve Media currently works with over 2000 publishers and more than 75 top advertisers. Its expanding advertiser customer list includes major brands such as Toyota, Microsoft, Universal Pictures, AOL, Bauer, Tribune and Meredith Publishing. Solve Media's approach means that advertisers can generate improved awareness and interest far more efficiently with TYPE-IN (SM) ads than with ordinary banner advertising. With almost 15 million successful type-ins in the month of June across the Solve Media brand platform, it would require serving almost 15 billion banner ads to drive an equivalent lift in awareness (assuming the industry average click-through rate of 0.1%). In a cluttered online advertising environment, Solve Media's type-in ads are gaining acceptance as a scalable, elegant and efficient way to invest brand dollars and capitalize on valuable, integrated publisher inventory.

"Solve Media engages consumers in a novel and helpful way, and provides marketers with the perfect canvas for brand reinforcement," said Jordan Rohan, Managing Director and Senior Internet Analyst at Stifel Nicolaus. "For brand marketers, TYPE-INS (SM) move way beyond clicks in delivering consumer engagement. As the team at Solve Media increases its publisher footprint, keeping pace with advertiser demand, the growth potential for the company is tremendous."

"As excited as we are about the success Solve Media has achieved to date, we're equally energized by the network effect created, as every user that goes through the system makes it more secure and a better experience for consumers and publishers alike," said Ari Jacoby, CEO of Solve Media. "It has taken hard work and significant investment to build the security technology that makes all of this possible, but our efforts are paying off as we see the impact we're delivering for our customers."

To learn more about how TYPE-IN (SM) advertising works, please visit: www.solvemedia.com.

ABOUT SOLVE MEDIA
Solve Media develops innovative, highly effective digital marketing solutions for brand advertisers, agencies and publishers. The Company's proprietary online advertising system, the TYPE-IN (SM) was designed to create new and highly effective opportunities for brands to advertise online. The system has evolved the original CAPTCHA authentication into an approach that helps brand messaging achieve unprecedented consumer engagement. With the solution, Solve Media guarantees brand message delivery, increasing recall rates and return on investment for advertisers. Publishers enjoy valuable new revenue opportunities, and consumers get a better user experience. Solve Media is backed by First Round Capital, New Atlantic Ventures, and AOL.

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