Somerset Entertainment Income Fund
TSX : SOM.UN

Somerset Entertainment Income Fund

August 03, 2005 08:00 ET

Somerset Entertainment Confirms Deal With Major Specialty Department Store Chain

TORONTO, ONTARIO--(CCNMatthews - Aug. 3, 2005) - Somerset Entertainment Income Fund (TSX:SOM.UN) today announced it has confirmed a deal to install the Fisher-Price® Music Series displays in over 700 locations of a leading, national, specialty department store chain in the United States. The displays and associated music product are expected to ship in September 2005. The 8-title, battery-operated displays will be located in the juvenile products sections of the store. The decision to launch the program follows a successful test by the retailer in selected stores in the Fall of 2004. Somerset Entertainment will be the only supplier of children's music for the chain.

"We are very pleased to expand the Fisher-Price® Music Series into all of the chain's stores in the United States. Based on the test results, we are confident that this music will sell well to both parents and grand-parents in this retail environment," said Andy Burgess, Chief Executive Officer of Somerset Entertainment.

Somerset is actively pursuing a five-point growth strategy through increased penetration of existing customers, new customers in existing distribution channels, new distribution channels, new product lines and expanded international sales. This deal demonstrates Somerset's ability to grow through new distribution channels, particularly in the large U.S. specialty department store market where additional opportunities exist.

Launched in October of 2002, the Fisher-Price® Music Series combines the vocals of Fisher-Price® 's classic Little People® characters with engaging and entertaining music. The Fisher-Price® Music Series is currently available in over 3,000 retail locations around the world and has been awarded the POP Times, Design of the Times Award in 2003, the iParenting Media Award in 2003, and three gold records in Canada.

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NYSE:MAT) and located in East Aurora, New York, is the leading brand of infant and preschool toys in the world. The Company has a 75-year legacy of high-quality toys that enhance early childhood development. Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way children play and how play benefits their development. Some of the Company's best-known "classic" brands include Little People®, Power Wheels® and View-Master®. Fisher-Price is also a leading developer of baby gear products (nursery monitors, infant swings, high chairs) as well as a wide array of character-based toys inspired by high quality children's programming such as Sesame Street®, Dora the Explorer™ and Winnie the Pooh. The Company's web site, at www.fisher-price.com, provides valuable information and resources to parents.

About Somerset Entertainment Income Fund

Somerset is the leading North American producer and distributor of specialty music sold internationally through non-traditional retailers using interactive displays. The company's extensive distribution network includes mass merchants, specialty chains and independent gift stores in more than 20 countries, including the United States and Canada. Based in Toronto, Canada, the company has offices in Buffalo Grove, Illinois, U.S.A., and Essex, England.

Somerset Entertainment Income Fund website, www.somersetent.com/incomefund, provides additional information about the fund and its many quality products.

Certain statements in this news release are "forward-looking statements", which reflect management's expectations regarding the future growth, proposed acquisitions, results of operations, performance, business prospects, opportunities and the amount and timing of the payment of distributions of the Fund. All statements other than statements of historical fact contained in this news release are forward-looking statements. Such forward-looking statements involve risks and uncertainties, as they reflect management's current beliefs and are based on information currently available to management. Actual results may differ materially from those anticipated in the statements made. The forward-looking statements are expressly qualified in their entirety by this cautionary statement. The forward-looking statements are made as of the date of this news release and the Fund assumes no obligation to update or revise them to reflect new events or circumstances. Further information regarding the uncertainties and risks can be found in the disclosure documents filed by the Fund with the securities regulatory authorities, available at www.sedar.com.

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