SOURCE: Something Simpler

April 24, 2008 11:00 ET

Something Simpler Partners With ShowTimeTickets.com to Better Provide Customers With Relevant Ticket Recommendations

VANCOUVER, BC--(Marketwire - April 24, 2008) - Something Simpler, a leading developer of vertical search and content matching technologies, is pleased to announce a partnership with ShowTimeTickets.com, a leading provider of ticket services throughout North America and Europe. Something Simpler is leveraging both its Pulse recommendation service and Relevator recommendation engine to provide ShowTimeTickets.com with the ability to better connect with customers by recommending relevant tickets for sports, concert, and theatre events within the sites and services they already frequent.

This partnership will provide accurate recommendations to internet users by leveraging Something Simpler's unique dataset of contextual information -- helping them find more of what they want and less of what they don't. By delivering personalized, relevant and timely recommendations Something Simpler will stimulate further growth in ShowTimeTickets.com's online business via social networking sites and as a component of the ShowTimeTickets.com web site.

"We are fortunate to be working with such a forward-looking partner as ShowTimeTickets.com," said Ian Bell, CEO of Something Simpler. "By pursuing tighter integration between their vast inventory of events and our technologies, such as the Relevator recommendation engine and Pulse, we can deliver a qualitatively better customer experience."

In addition, Something Simpler will apply its recommendation service capabilities to vastly expand the reach and effectiveness of ShowTimeTickets.com's online affiliate marketing program. This will allow publishers to effortlessly embed highly relevant ticket recommendations within their site's content and benefit from the commissions driven by the higher transaction values in the secondary ticket marketplace.

"We're very excited about the opportunity to marry our worldwide inventory of the most sought-after sports, concerts, and theatre events to Something Simpler's unique ability to find users and personalize recommendations to their individual tastes," said Mario Livich, CEO & Founder of ShowTimeTickets.com.

Something Simpler's first application, Pulse, demonstrates the power of social networking to present highly relevant and personalized recommendations based on user behavior and social context. Pulse allows Facebook users to stay in touch with their interests in events and entertainment while enabling the discovery of new and emerging media which are similar to the tastes of its users. A number of features will be jointly developed to integrate ShowTimeTicket.com's unique set of purchasing tools with Pulse to allow users to jump from interest to purchase in one simple step.

About ShowTimeTickets.com

ShowTimeTickets.com, a leading full service ticket agency and resale marketplace, offers access to the world's largest inventory of sought-after sports, concert, and theatre tickets and events. ShowTime has been helping people create priceless lifelong memories for over 20 years. Buy or sell any ticket, anywhere at www.ShowTimeTickets.com.

About Something Simpler

Something Simpler is a world-class developer of personalized realtime content matching technologies. Its first product, Pulse, keeps users up-to-date on their interests in events and entertainment via online social networks and community sites. For more information visit: www.somethingsimpler.com.

Contact Information