SOURCE: Sona Mobile

December 19, 2006 08:30 ET

Sona Mobile Announces LOI for Exclusive Partnership With The Daily Racing Form

NEW YORK, NY -- (MARKET WIRE) -- December 19, 2006 -- Sona Mobile Holdings Corp. (OTCBB: SNMB) announced today that it signed a non-binding letter of intent to form a strategic partnership with Daily Racing Form, Inc. (DRF), the leading national newspaper and online publication dedicated to the coverage of horse racing.

Sona Mobile will develop a DRF-branded wireless portal that is intended to allow racing fans to access, via cell phones and other wireless devices, real-time content from DRF publications. Sona's wireless application intends to provide horse racing fans with a modern and exciting interface for accessing racing news, editorial content, entry information for all North American tracks, racing results, live odds, video clips, and more. The DRF wireless portal will provide content on a subscription basis as well as a la carte. Users will also have free access to limited content with a goal to inspire repeat visits and promote the DRF brand. DRF will implement an integrated online and offline marketing program to promote the portal. The strategic partnership is exclusive throughout the Western Hemisphere.

Under the terms of the agreement, the parties will share equally in the subscription, advertising and all other non-wagering revenues generated by the mobile portal, following the initial recoupment of certain costs by Sona. Sona will also receive the exclusive right to use DRF's content on other wireless platforms allowing Sona to leverage this data across any wireless Account Wagering or Advanced Deposit Wagering system.

"DRF provides 2,000 unique pages of statistical and editorial data to an annual circulation of 13 million, in as many as 25 daily editions. We feel that the logical next step for DRF is to add the convenience of wireless access and real-time alerting to this wealth of information, and see Sona's secure wireless platform as the optimal delivery vehicle for this initiative," said Brent Diamond, President and CEO of The Daily Racing Form.

"The Daily Racing Form is an ideal candidate for Sona's wireless platform given the breadth of their customer base and the extent and quality of their horse racing content," said Chairman and Chief Executive Officer of Sona Mobile, Shawn Kreloff. "We believe that DRF's content, delivered to cell phones and other wireless devices, coupled with live racing video, and real-time track, race, and odds alert information, is a perfect application for the racing enthusiast."

About Sona Mobile

Sona Mobile Inc. is a leading provider of secure wireless solutions for gaming and entertainment applications as well as access to financial and enterprise information. Sona's technology delivers a rich client experience without compromising performance or security. Sona's key differentiator is the innovative Sona Wireless Development Platform (SWP) and 3D mobile methodology. The SWP architecture works across a wide range of mobile devices and operating systems, including Research In Motion's BlackBerry® and Microsoft Corp's Windows Mobile® lines. Sona's global strategic alliance with Shuffle Master, Inc. utilizes the SWP to provide users with wireless in-casino gaming.

About Daily Racing Form

Daily Racing Form, "America's Turf Authority Since 1894," was born in Chicago on November 17, 1894 when it first appeared as a four-page broadsheet. Over the last 107 years, DRF has been the country's only daily national newspaper dedicated to the coverage of a single major sport. DRF is the most complex newspaper in North America, publishing up to 2,000 unique pages of statistical and editorial copy every day, in as many as 25 daily editions, 364 days a year.

Forward-Looking Statements

Certain statements made in this press release are "forward-looking statements" within the meaning of Section 21E of the Securities and Exchange Act of 1934 regarding the plans and objectives of management for future operations and market trends and expectations. Such statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. The forward-looking statements included herein are based on current expectations that involve numerous risks and uncertainties. Assumptions relating to these forward-looking statements include judgments with respect to, among other things, our ability to develop a DRF-branded product, future economic, competitive and market conditions with respect to the product and otherwise, and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond our control. Although we believe that our assumptions underlying the forward-looking statements are reasonable, any of the assumptions could prove inaccurate and, therefore, there can be no assurance that the forward-looking statements included in this report will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by us or any other person that our objectives and plans will be achieved. The terms "we," "our," "us," or any derivative thereof, as used herein refer to Sona Mobile Holdings Corp., a Delaware corporation, and its predecessors.

Contact Information

  • Contact:

    The Daily Racing Form:
    Mandy Minger
    Vice President/Marketing
    (212) 366-7600
    Email Contact

    Sona Mobile Holdings, Inc.:

    Shawn Kreloff
    Chairman and Chief Executive Officer
    Email Contact

    Kate Sidorovich
    Investor Relations
    Email Contact