SONAX USA, Premium German Car Care

October 15, 2014 08:00 ET

SONAX to Exhibit at 2014 SEMA Show

INDIANAPOLIS, IN--(Marketwired - October 15, 2014) - SONAX will be exhibiting at the 2014 SEMA Show ( in Las Vegas on November 4-7 in Booth #12469 North Hall. SONAX, the German market leader in premium car care products, established in 1950, has distribution channels in over 100 countries. More than 15 different country representatives (e.g. Japan, Denmark, Peru, Singapore, etc.) will be present at the SONAX booth.

"SONAX is excited to return to SEMA for the sixth consecutive year," said Rob McCrary, Managing Director of Vision Investments, the SONAX representative in the United States. "We will be demonstrating the entire SONAX line including three new products to be released in the U.S. in Q4 of 2014." New products include CutMax (cutting compound), EX 04-06 (polishing compound) and Fallout Cleaner. Eleven products were already added to the expanding U.S. line in 2014.

Emcee in the booth this year will be master detailer, Renny Doyle ( Mr. Doyle will be hosting interviews with the car care industry's most prominent figures and detailers as well as Manfred Hoffmann, Jr., fourth-generation owner of SONAX. Special guest in the SONAX booth will be legendary car customizer John D'Agostino ( along with international/California glamour model Dazzling Deb ( Both will be in the booth for autographs daily. On display in the SONAX booth will be John's awarded 1940's Cadillac "Sophia."

If you would like to make an appointment with a SONAX representative, please contact If you are interested in becoming a SONAX distributor, contact Jason Whiteley, U.S. National Sales Manager ( 

Through intensive research and development, SONAX constantly improves and expands its product portfolio. Since 1950, the brand has been synonymous with the highest standard and constant advancement in the car care sector. SONAX is the #1 brand in Germany and a leading brand in Europe. SONAX has also been a long-time partner in Formula One Racing; most recently as the Official Supplier to the Infiniti Red Bull Racing Team with 4-time World Champion Sebastian Vettel. Innovation, keen feel for market demands and excellent product performance have played a major role in our success. All SONAX products are developed and manufactured in Neuburg, Germany. For more information, visit

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