SOURCE: Fuzz Artists, Inc.

May 05, 2008 09:00 ET

Sonic Boomers: First Website Devoted to Music and Baby Boomers

Legendary Writers Featured at www.sonicboomers.com

SAN FRANCISCO, CA--(Marketwire - May 5, 2008) - There is a gap in content among websites aimed at the exploding Baby Boomer audience. Music is not featured the way it rightly deserves to be, especially for a generation who came of age in the 1960s, a decade marked by social and political change spawning the counterculture and ultimately the rise of rock 'n' roll. Music was the social glue that held them together, and for most, that has never really changed. But with all the permutations of the music business over the past ten years, Boomers have been the first to be forgotten. Sonic Boomers (www.sonicboomers.com) changes that. The newly launched website features a breadth of musical and cultural information that will help Boomers stay informed and inspired, all penned by legendary writers who helped create modern music journalism. Contributing writers come from Rolling Stone, Creem, Paste, The New York Times, The Washington Post, The Los Angeles Times, National Public Radio and other award-winning media.

Created by longtime Warner Bros. Records publicist Bill Bentley and assisted by managing editor Amanda Hanson, the site will concentrate on music in all forms relevant to the massive Boomer population. Bentley saw a strong need for such a site several years ago. "It seemed like less and less attention was being paid to that segment of the music audience in their 40s and older," he says. "It was like they were becoming invisible. I noticed they were the only part of the music-buying public who still actively purchase albums on compact discs, as opposed to digital downloads of singles. In fact, about 70% of Boomers bought music last year and they account for a third of all music purchases. Plus, they truly love music and actually invented the modern music business with their buying power, starting with vinyl records in the 1960s. Without them, modern culture would have been radically less interesting."

It was then that Sonic Boomers was born. Concentrating on helping Boomers find great music from the entire scope of new releases and reissues, Bentley and Hanson created a website that features new contributions each Friday, including album and book reviews, feature stories, interviews and archival pieces, along with two special daily features: Today's Boom Tune, that reviews a different song every weekday, and Fresh Links, highlighting news around the Web of special interest to Boomers.

"I have a friend who told me recently, 'I don't know what music to buy or where to buy it anymore.' We can help change that," Bentley says. "That's our purpose and our passion."

Sonic Boomers is a division of Fuzz Artists, Inc. (www.fuzz.com), which integrates a powerful promotional platform and a content-rich interactive community, engaging musicians and fans to promote, discover, share, buy and sell music.

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