SOURCE: Widevine


June 08, 2009 09:00 ET

Sonic Solutions Selects Widevine for Video Optimization and DRM

Widevine Technology Licensed for Inclusion in Sonic's Roxio CinemaNow SDK

SEATTLE, WA and MARIN COUNTY, CA--(Marketwire - June 8, 2009) - Widevine® and Sonic Solutions® (NASDAQ: SNIC) today announced a value added reseller agreement. Under the terms of the agreement, Widevine adaptive streaming, interactive DVD/Blu-ray features and DRM will be used to help facilitate Roxio® CinemaNow® digital entertainment experiences on broadband-enabled consumer electronics (CE).

The Roxio CinemaNow SDK enables internet storefronts of Blockbuster and CinemaNow to be seamlessly accessed from connected Blu-ray players, TVs, mobile internet devices, personal video recorders, gaming systems and other home media platforms.

"Our collaboration with Widevine helps further our vision to allow consumers to access digital Hollywood content anytime, anywhere," said Dave Habiger, president and CEO, Sonic Solutions. "Widevine's adaptive streaming, interactive DVD/ Blu-ray features and DRM ensure content remains secure on any device consumers are using, while maintaining the highest quality digital entertainment experience."

"The consumer appetite for physical media is waning while the switch to internet consumption is accelerating," said Ralph Schackart, digital media analyst at William Blair & Company, L.L.C. "We believe the proliferation of digital devices will enable digital content to grow from 2.2% of the $20-billion domestic DVD market today, to roughly 10%-15% in 2012."

Widevine enables internet video providers and video operators to license and distribute movies, TV shows and music videos on any broadband-enabled CE device.

"We are pleased to be included in the Roxio CinemaNow SDK, which provides Widevine with a broad footprint on connected CE devices," said Brian Baker, Widevine CEO. "This footprint is extremely important as consumers increasingly access entertainment over the internet."

About Sonic Solutions

Sonic Solutions® (NASDAQ: SNIC) is powering the digital media ecosystem through its complete range of Hollywood to Home™ applications, services, and technologies. Sonic's Roxio® products enable consumers to easily manage and enjoy personal digital media content as well as premium Hollywood entertainment on a broad range of connected devices. A wide array of leading technology firms, professionals, and developers rely on Sonic to bring innovative digital media functionality to next-generation devices and platforms. Sonic Solutions is headquartered in Marin County, California.

About Widevine

Widevine provides digital media solutions for the delivery of digital entertainment to any device. Hundreds of service providers use Widevine's multiplatform, multiformat DRM and video optimization solutions for securing high quality video and audio. Today, millions of consumers enjoy digital entertainment secured and optimized by Widevine on retail consumer electronics devices and legacy STBs from all major consumer brands. With over 55 patents Widevine is an industry leader and innovator of content protection and video optimization technologies.

Widevine is a privately held corporation headquartered in Seattle, WA, funded by Cisco Systems, Inc. (NASDAQ:CSCO), Charter Ventures, Constellation Ventures, Dai Nippon Printing Co., Ltd (DNP), PaceSetter Capital Group, Phoenix Partners, TELUS (NYSE:TU) and VantagePoint Venture Partners.

For more information:

All Rights Reserved. Widevine, Widevine Cypher, Cypher Virtual SmartCard, Cypher VOD, Cypher DCP, Cypher Broadcast, Cypher Express and Widevine Mensor are either registered trademarks or trademarks of Widevine Technologies, Inc. All other trademarks and trade names are the property of their respective owners. No express or implied warranties are provided for herein and all specifications are subject to change. The descriptions of Widevine Technologies' patents and other intellectual property herein are not intended for use in a legal proceeding to interpret or limit the scope or meaning of the patents or their claims, or indicate that a Widevine patent claim(s) are materially required to perform or implement any of the listed items.

Contact Information