SOURCE: Cypress Consulting

February 29, 2008 11:00 ET

Sonics and Cypress Consulting Team to Launch New

Dynamic New Site Draws on Expertise of Local Interactive Agency to Respond to Fan Demand With Enhanced Visuals and Exclusive Video Content

SEATTLE, WA--(Marketwire - February 29, 2008) - From the very first visit to the new, Sonics fans will feel like they've just won front row tickets to a game. Complete with wide screen images, the addition of exclusive high quality videos, and elegant, easy-to-use navigation, the new site treats fans to a rich courtside experience from anywhere in the world. The Sonics partnered with Seattle-based Cypress Consulting to create the new online experience to both delight fans and meet the team's business objectives.

"Cypress Consulting brings a depth of interactive experience in the professional sports industry with high-profile clients like the Seattle Seahawks, New Orleans Saints, University of Southern California Trojans Athletic Department, and most recently Fox Sports Northwest, that made them a perfect partner for us," said Danny Barth, President and CEO of the Sonics. "In conjunction with design and development of the new site, Cypress was instrumental in helping us to introduce new revenue models and integrate the website as a core business asset within the organization."

The new site will continue to provide the in-depth game and player analysis and content that Sonics' fans have come to expect as well as complete coverage of the Sonics' community involvement. As the first all-Flash site in the NBA it will also allow fans to enjoy a whole new viewing and interactive experience, including:

--  Exclusive behind the scenes video, audio, and photo content including
    game coverage, player interviews, Squatch footage, and Dance Team videos.
--  The ability to share video content by embedding the new branded media player on a personal website or blog.
--  Exclusive pre- and post-game content and commentary produced by Fox
    Sports Northwest (FSN) -- a title sponsor of the new

"We are thrilled to give our fans the most dynamic web experience in the NBA," said Barth. "A first-class brand like the Sonics deserves a first-rate website that lets fans feel like they are part of the action, no matter where they are. The new site incorporates a high-fidelity design that is visual and very simple to use, with no scrolling required. We think the new sets new standards when it comes to professional sports websites."

The new media player not only will attract fan attention and use, but also will enable a new form of video ad delivery, expanding the Sonics' available ad inventory. The media player can also be embedded on any other websites or blogs, thus increasing video ad exposure. Additionally, the site design features a persistent link to "Ticket Sales" so site visitors may purchase single, group, or season tickets at a click from anywhere on the site.

"The thirst for content and a way to monetize that content is a significant driver in interactive brand strategy right now," said Nate Thompson, founder of Cypress Consulting. "The Sonics looked to us to develop a site that delivers a rich, immersive online experience and supports their business objectives to drive revenue through ticket sales, merchandising, and advertising sales, as well as to integrate the site with the NBA's content management solution for access to their vast video and photo libraries."

Visit the new site today at

About Cypress Consulting:

Since 2001, Cypress Consulting has provided management, strategy and marketing consulting plus interactive web development services to a national customer base. Comprised of a team of industry veterans, Cypress works with customers to strategically apply technology to solve business problems and extend business reach. Cypress' Business Consulting, Technology and Creative practices enable it to deliver holistic solutions to customers including Microsoft, Starbucks, CBS, Comcast, Fox Sports Northwest, College Sports Television, as well as interactive media for professional sports organizations. Teams include Seattle Seahawks, New Orleans Saints, and the USC Trojans. For more information, please visit

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