Sonomax Hearing Healthcare Inc.

Sonomax Hearing Healthcare Inc.

August 20, 2007 07:00 ET

Sonomax Announces Instant Custom Fit Earphone Products for MP3 Players

SonoCustom® PCS Technology Enables the Ultimate in Listening Experience and Raises the Bar for Performance, Comfort, and Safety

MONTREAL, QUEBEC--(Marketwire - Aug. 20, 2007) - Sonomax Hearing Healthcare Inc. (TSX VENTURE:SHH) announces the launch of a new generation of innovative audio earphones that incorporates the company's patented custom-fit, instant-fit expansion earpiece technology. The acoustic seal provided by the SonoCustom® PCS earpiece, in combination with high-performance drivers, produces the ultimate in listening experience and establishes a new benchmark in comfort and hearing safety.

Delivering outstanding frequency response, the soft and pliable earpiece material continuously conforms to the changing shape of the ear canal, which permits long periods of comfortable and safe use throughout the day. The acoustic seal provides isolation from environmental noise and prevents leakage of sound out of the ear, especially low frequencies. This results in superb audio performance, including stunning bass, at lower overall audio volume than non-custom earphones.

Products will be available in several models, with high performance single and dual drivers, at a range of prices and features to address the various market segments.

Gora Ganguli, President of Vitasound Audio, the consumer products subsidiary of Sonomax, commented, "The use of portable audio devices, largely the ubiquitous MP3 player, is growing at a phenomenal rate and is forecasted to reach the 500 million level in annual unit sales by 2010. Industry data suggest that each MP3 player drives the sale of at least three accessories, including upgraded earphones. Industry trends also show continuously widening demographics of users, transcending age, occupation, lifestyle, and income levels. With the product performance we have been able to achieve, this is obviously a very attractive market and application for the expansion technology."

Nick Laperle, Sonomax President, said, "As we have been saying, we believe that as the use of ear-worn devices becomes more and more pervasive, the opportunities for our custom-fit, instant-fit expansion technology will grow as well. The audio earphone application is a significant pillar of our corporate business strategy and we are very pleased to have developed such cutting edge products in such record time. We are expecting commercial availability in time for this pre-Holiday buying season."

About Sonomax

Sonomax Hearing Healthcare Inc (TSX VENTURE:SHH) is a leader in the development and manufacturing of intra-ear technology. The company's patented custom-fit, instant-fit expansion earpieces deliver a perfect acoustic seal every time and can be certified by SonoPass®, the company's proprietary, computer generated proof-of-performance software. Building on its technology leadership in hearing protection, Sonomax is expanding the applications for its technologies into high growth consumer markets such as MP3 audio, multi-media, and gaming earphones, and Bluetooth® headsets for telephony, through its subsidiary VitaSound Audio Inc, based in Ontario.

This news release contains certain forward-looking statements that reflect the current views and/or expectations of Sonomax Hearing Healthcare Inc. with respect to its performance, business, and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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