Sonomax Hearing Healthcare Inc.
TSX VENTURE : SHH

Sonomax Hearing Healthcare Inc.

January 24, 2006 07:30 ET

Sonomax Appoints Retail Expert Claude Allard to Board of Directors Prior to Consumer Launch

MONTREAL, QUEBEC--(CCNMatthews - Jan. 24, 2006) - Sonomax Hearing Healthcare Inc. (TSX VENTURE:SHH), inventor and developer of the innovative SonoCustom® in-the-ear expansion technology, and SonoPass® proof-of-performance software, today announced that Mr. Claude Allard, formerly a senior executive with Pharmaprix and Shoppers Drug Mart, has been appointed to the Company's Board of Directors, effective immediately.

Mr. Allard will play a key role in introducing to retail markets new and improved high-tech Sonomax hearing aids, hearing protection, and communications products based on Sonomax's breakthrough sound-interface technology. (Sonomax Press Release, January 13, 2006) The Company plans to launch its products into the consumer market in major retail locations through a franchisee network, first on a North American scale, and ultimately, worldwide..

Mr. Allard's business background and experience make him uniquely qualified to guide Sonomax in the retail expansion of its consumer division. As Executive Vice-President of the Pharmaprix drug store chain in Quebec, he was an important contributor to the extraordinary profit growth of the enterprise in the decade from 1988 to 1998. In that year Mr. Allard was promoted to the position of Senior Executive Vice-President, Retail Development, of Shoppers Drug Mart in Toronto, a widely publicized Canadian business success story.

Mr. Allard is a past President of the Quebec Franchising Association, and a past Chairman of the Retail Council of Quebec. He is also a past Vice-President of the Juvenile Diabetes Foundation.

Mr. Allard replaces Mr. Harold P. Gordon as a director of the Company. Mr. Gordon's resignation is effective as of January 18th, 2006. Mr. Gordon, Chairman of Dundee Bankcorp, served as a Director of Sonomax since 2002. Sonomax wishes to thank Mr. Gordon for his valued contribution to the Company.

About Sonomax Hearing Healthcare Inc:

Sonomax Hearing Healthcare Inc. (TSX Venture: SHH, www.sonomax.com) is a leader in the development and deployment of intra-ear technology for hearing protection, hearing enhancement, and other auditory applications. Sonomax has invented a unique expansion earpiece, the SonoCustom®, which is a highly efficient gatekeeper between sounds and eardrums. With its multi-purpose capabilities, it can shut the gate on harmful sounds like workplace noise, and can also welcome sounds like music and voices with perfect fidelity, while eliminating the associated risk of noise-induced hearing loss. Technological advances in the hearing protection, hearing aid, and personal electronics fields presently lack the last piece of the puzzle -- an interface that can deliver sounds the way these products are capable of shaping them. Sonomax's scientifically proven proprietary expansion technology is that last piece of the puzzle - a comfortable, instant-fit, custom-made earpiece that delivers a perfect acoustic seal every time, along with Sonomax's proprietary SonoPass® computer-generated proof of performance. Sonomax's SonoPlatform™ is the foundation for state-of-the-art hearing aids and digital wireless applications, which the Company plans to introduce in Q2 2006 via a new paradigm of quality, affordability, and consumer access.
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