Sonomax Hearing Healthcare Inc.
TSX VENTURE : SHH

Sonomax Hearing Healthcare Inc.

May 12, 2008 08:40 ET

Sonomax Hearing Healthcare Inc.: Mine Safety Appliances Obtains CA Certifcation

MSA Now Authorized to Execute Planned Sonomax Rollout in South America

SAO PAOLO, BRAZIL--(Marketwire - May 12, 2008) - Sonomax Hearing Healthcare Inc. (TSX VENTURE:SHH) today announces that after a lengthy regulatory process, Mine Safety Appliances (NYSE:MSA) has been successful in obtaining CA certification for Sonomax's SonoCustom® hearing protectors. This certification, the equivalent of FDA approval in the United States, opens the door to the full-scale rollout of Sonomax's products in Latin America that has been one year in the planning. The markets that MSA will support are Brazil, Argentina, Chile and Peru, markets that are heavily populated with workers in the petrochemical, mining and manufacturing sectors.

The license agreement signed and announced last year pertains to Sonomax's proprietary SonoCustom® hearing protectors which provide a unique, instant-fit, custom-fit earplug for protection against hazardous noise, as well as Sonomax's SonoPass® patented proof-of-performance software.

"The time waiting for this approval was well spent. We used it as an opportunity to introduce Sonomax's products to our customer base, and the feedback we have received has given us an extremely high level of confidence that the market is ready for such a technology", said Enrique Estevez, Marketing Manager for MSA in Latin America. Mr. Estevez went on to say that he believes MSA has the right corporate structure to bring such a product to market. "With offices and a team of Product Marketing Specialists and Sales Managers in every major market, we believe that Sonomax will be very pleased with its choice of partner for these very fertile markets."

Said Nick Laperle, President of Sonomax, "MSA, an acknowledged world leader in mine safety, now serves a wide range of industries that employ sophisticated safety products. Sonomax's hearing protection has earned unqualified acceptance by some of the world's leading mining companies and is now making notable inroads on the industrial front, including a number of Fortune 500 integrated oil, petrochemical, and manufacturing companies. It would be hard to argue that MSA's strong customer base in companies that subscribe to the use of sophisticated safety products and Sonomax's advanced personal protection equipment, make this anything less than the perfect marriage." With MSA in place, Sonomax will now be able to support the South American locations of Sonomax's existing customers that have already adopted our technology with great success and user satisfaction as well as develop new customers that are unique to South America.

About MSA

Established in 1914, MSA is the world's leading manufacturer of sophisticated safety products designed to protect people throughout the world. Sophisticated safety products typically integrate any combination of electronics, mechanical systems and advanced materials to protect users against hazardous or life-threatening situations. With headquarters located in Pittsburgh, Pennsylvania, MSA employs approximately 4,500 associates and maintains operations that extend around the world. These resources include manufacturing operations on five continents and more than 30 international locations that help protect lives in more than 140 countries. MSA reported worldwide sales of $980 million in 2006 and $259 million in the first quarter of 2007.

About Sonomax

Sonomax Hearing Healthcare Inc (TSX VENTURE:SHH) is a leader in the development and manufacturing of intra-ear technology. The company's patented custom-fit, instant-fit expansion earpieces deliver a perfect acoustic seal every time and can be certified by SonoPass®, the company's proprietary, computer generated proof-of-performance software. Building on its technology leadership in hearing protection, Sonomax is expanding the applications for its technologies into high growth consumer markets such as MP3 audio, multi-media, and gaming earphones, and Bluetooth® headsets for telephony.

The unique patented platform products created by Sonomax have been evaluated and are internationally accepted by governmental authorities and regulators, including Health Canada, the Food and Drug Administration (FDA) in the United States, and Standards Australia.

This news release contains certain forward-looking statements that reflect the current views and/or expectations of Sonomax Hearing Healthcare Inc. with respect to its performance, business, and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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