Sonomax Hearing Healthcare Inc.
TSX VENTURE : SHH

Sonomax Hearing Healthcare Inc.

June 20, 2008 15:00 ET

Sonomax Punctuates Commitment to Top Line Growth Engages Bruce Jones to Head Sales and Marketing

MONTREAL, QUEBEC--(Marketwire - June 20, 2008) - Sonomax Hearing Healthcare Inc. (TSX VENTURE:SHH) announces the engagement of Bruce Jones to the Sonomax team as Vice President of Sales and Product Marketing. Mr. Jones has a strong sales background, boasting a successful 18 year career at Future Electronics where, in the course of his tenure, he advanced to the management of a large part of the US and Canadian sales organization, including responsibility for 260 people, 18 locations and in excess of $300M in sales revenue. Mr. Jones ultimately rose to the position of Senior Vice President of Global Product Marketing, where he managed over 550 people on three continents and all of the product marketing activities of the company. Future Electronics is a multi billion dollar enterprise, with over 5000 employees and over 150 locations worldwide.

After leaving Future Electronics, Mr. Jones joined Solectron Corporation, a Contract Manufacturer of electronic assemblies with sales of in excess of $10 billion from operations around the world. While at Solectron he was responsible for Global Sourcing for all Distribution Procurement and Corporate Component Engineering.

Said Mr. Jones, "Sonomax has developed world class, patent-protected, high-tech products that are unique, disruptive, and have applications in mega-markets. My judgment is that we have in Sonomax an opportunity that doesn't come along too often - an opportunity to build a true Canadian success story. I have worked with Dan Casey for over 15 years. He is a marvelous team builder and I know that he will establish the same synergies at Sonomax that he has throughout his career. I look forward to working with him and everyone on the Sonomax team, as well as with our valued channel partners, to position the company as the pre-eminent developer and producer of hearing protection solutions, MP3 earphones, communications devices, and an array of other products that will come alive when married to Sonomax's expansion technology."

Sonomax CEO Dan Casey stated, "Bruce is a proven sales and product marketing veteran; we consider ourselves fortunate that he made the decision to join Sonomax. His North American sales experience in the industrial sector is certain to accelerate sales in our core business - advanced hearing protection and proof-of-performance testing."

"At Future Electronics, Bruce became expert in understanding and managing the intricacies of distribution, particularly in the context of a complex sales process. He will make good use of this skill-set to closely manage and achieve robust sales growth through Sonomax's licensee network worldwide. At Future, he was called upon to execute 'product design in' engineering sales with customers in North America and manage the process of 'booking the order' in Asia where the manufacturing was located, often through a sales force that was not under his direct control. He is uniquely qualified to take Sonomax to a position of quarter-over-quarter sales growth and create a structure and process that will ensure execution of the company's short-term goals, with the ultimate objective of achieving the kind of result we did as a team at Future Electronics."

In Conjunction with the appointment of Mr. Jones as Vice President of Sales and Product Marketing, Sonomax granted a stock option to Mr. Jones in respect of 400,000 common shares at an exercise price of $0.14 representing the closing price of Sonomax shares on the TSX Venture exchange on June 19th, 2008. The option was granted under Sonomax's 2001 Stock Option Plan subject to approval by the TSX Venture Exchange.

About Sonomax

Sonomax Hearing Healthcare Inc. is a leader in the development and manufacturing of intra-ear technologies. The company's patented custom-fit, instant-fit expansion earpieces deliver a perfect acoustic seal every time and can be certified by SonoPass®, the company's proprietary, computer generated proof-of-performance software. Building on its technology leadership in hearing protection, Sonomax has expanded the applications for its technologies into high growth consumer products such as MP3 audio, multi-media and gaming earphones, instant-fit affordable hearing aids, and custom earpieces for Bluetooth™ cellular headsets.

This news release contains certain forward-looking statements that reflect the current views and/or expectations of Sonomax Hearing Healthcare Inc. with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release

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