Sonomax Hearing Healthcare Inc.

Sonomax Hearing Healthcare Inc.

July 18, 2005 08:00 ET

Sonomax Signs International Licensee: Agreement with Audi-Lab Ear Protection in Ireland Coincides with EU's 'Stop The Noise' Campaign

MONTREAL, QUEBEC--(CCNMatthews - July 18, 2005) - Sonomax Hearing Healthcare Inc. (TSX VENTURE:SHH) is pleased to announce that it has concluded an international licensing agreement for its revolutionary hearing protection system, the Sonomax Solution®, for the Republic of Ireland and Northern Ireland. The exclusive licensee is Audi-Lab Ear Protection, the only Irish company that currently makes traditional custom molded hearing protectors for industry. The framework for this two year agreement is based on Sonomax granting exclusive right to sell and service Sonomax industrial hearing protection in the territory in exchange for an initial order of approximately CAD $70,000. The Licensee will also take responsibility for testing, regulatory, training, and insurance issues related to marketing the Sonomax product line within the jurisdiction.

Mr. Laperle, President and Chief Operating Officer of Sonomax commented, "Having a company that currently sells traditional custom hearing protection to industry transitioning to our SonoCustom® instant fit protection and SonoPass® proof of performance technologies, validates our assertion that the Sonomax Solution®, and value-added safety supply services, are the future. It has become clear to us in discussion with Audi-Lab that they understand the selling environment and are not only structured, but also committed, to delivering the requisite service to their clients." Mr. Laperle went to state, "It never hurts to be in the right place at the right time. This licensing deal and our other European licensing deals come at a time that coincides with the EU's major 'Stop the Noise' campaign that is dedicated to raising awareness about the risks of workplace noise and the mandating of more stringent noise exposure regulation across all Member States by February 2006. What is more, the addition of this new licensee, the Company's sixth, indicates that the Sonomax new-age way of protecting workers' hearing is resonating in countries around the world where companies are mandated by regulation to comply with established safety standards. Sonomax will continue to add licensees going forward."

David Kane, co-founder of Audi-Lab Ear Protection, remarked, "I have been studying the issue of hearing protection since we started our conventional custom hearing protection business a decade ago and have come to personally appreciate that the level of device use is intrinsically linked to comfort and the ability to stay in tune with ones surroundings. The Sonomax Solution® is designed to deliver both requisites into every earplug, which is just fabulous. We also believe that the unique ability to function test every product will play an increasingly important role as new workplace safety directives come into place; we see strong business potential in this product line."

About Audi-Lab Ear Protection

Audi-Lab Ear Protection is a Dublin based supplier of Audiological services, hearing protection, and hearing aids to industrial clients throughout the Republic of Ireland since 1995.

About Sonomax Hearing Healthcare Inc

Sonomax has invented a unique earpiece that is the gatekeeper between sounds and eardrums. With its multi-purpose capabilities, it can shut the gate on harmful sounds like workplace noise with unparalleled efficiency, and can also welcome sounds like music and voices with perfect fidelity. Technological advances in the hearing protection, hearing aid and personal electronics fields, presently lack the last piece of the interface that will optimize their very exciting potentials. Sonomax's scientifically-proven proprietary expansion technology is the last piece of the instant-fit, custom-made earpiece that delivers a perfect acoustic seal every time, along with a computer-generated proof of performance.

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