Sonomax Hearing Healthcare Inc.

Sonomax Hearing Healthcare Inc.

July 18, 2007 11:00 ET

Sonomax Taps Industry Expert for Consumer Division

Veteran Executive Will Expand Sonomax's Business Into High Growth Markets

MONTREAL, QUEBEC--(Marketwire - July 18, 2007) - Sonomax Hearing Healthcare Inc. (TSX VENTURE:SHH) ( is pleased to announce the appointment of Gora Ganguli to the position of President, Vitasound Audio Inc., a subsidiary of Sonomax, to lead the Company's Consumer Division.

In this role, Mr. Ganguli will be responsible for developing the full potential of Vitasound as the consumer products arm of Sonomax. He will also assist with product development, product engineering, and marketing for all of Sonomax's product initiatives.

Barry Schwartz, Chairman and CEO of Sonomax, said, "Gora brings a wealth of experience in technology and business and strong market knowledge of both the industrial and consumer space. His wide range of skills will be a significant asset to our company. We are delighted that he has decided to join the team."

Mr. Ganguli commented, "The use of ear-worn devices by consumers is increasing at an astonishing rate. The growing markets for audio players, telephony headsets, hearing devices, and even devices for hearing protection and preservation are becoming massive. As more and more people use these products and use them for longer periods each day, I believe that custom fitting will become essential for comfort, fit, performance, and even safety. The company's instant custom fit expansion technology is designed to be the ultimate sound conduit for MP3 players, Bluetooth® cellular telephones, entertainment digital wireless applications, gaming, active and passive earpieces for hearing protection, and affordable, state-of-the-art, digital hearing aids. The timing could not be better to bring Sonomax's patented technologies to these massive consumer applications.

"I was attracted to this opportunity by the impressive world-wide network of licensees, distributors and other channel partners that Sonomax has built up. From this point, it is all about getting innovative products to market, instilling a product marketing focus, and creating an equally impressive supply network.

"Having shared a similar vision for a number of years as a supply and product development partner, I am enthusiastically looking forward to being part of the team that is going to transform this vision into market success."

About Gora Ganguli

Mr. Ganguli brings over 25 years of experience in micro-electronics and high-tech consumer products.

Most recently, he was Senior VP and General Manager of the Audio & Wireless Division of Gennum Corporation, a Canadian High Technology company, where he led the transition of the business from outmoded analog hearing products to leading edge digital. He also expanded the Division's scope into new markets such as Bluetooth headsets, In-ear Monitors, and tunable capacitors for cellular phones by leveraging hearing technologies at Gennum into new, market-leading products.

During his time at Gennum, he served two terms on the Board of Directors of the Hearing Industry Association (HIA) and the Better Hearing Institute (BHI), and was also the Treasurer/Secretary for both US-based organizations.

Prior to Gennum, Mr. Ganguli began his career at IBM, in the Micro-Electronics Division, where he held a number of senior management positions. Located primarily at IBM's world-class manufacturing facility in Bromont, Quebec, he also worked in the United States and Japan on IBM assignments.

Mr. Ganguli holds a Bachelor's Degree in Engineering and an MBA, both from McGill University in Montreal.

About Sonomax

Sonomax Hearing Healthcare Inc (TSX Venture Exchange: SHH) is a leader in the development and manufacturing of intra-ear technology for hearing protection, hearing enhancement, and other auditory applications.

Sonomax has expanded the capability of its SonoPass™ software so that it can now test hearing protectors other than SonoCustom™, with the objective of establishing individual fit-testing of hearing protectors as the universal standard.

The Company's SonoPlatform™ is the foundation for state-of-the-art hearing aids, active and passive earpieces for military use, and cellular telephone and entertainment digital wireless applications.

This news release contains certain forward-looking statements that reflect the current views and/or expectations of Sonomax Hearing Healthcare Inc. with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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