Sonomax Hearing Healthcare Inc.

Sonomax Hearing Healthcare Inc.

September 12, 2007 07:00 ET

Sonomax Unveils New Line of Digital Lifestyle Products

Sonocustom® PCS technology establishes a new standard for performance, comfort, and safety

MONTREAL, QUEBEC--(Marketwire - Sept. 12, 2007) - Sonomax Hearing Healthcare Inc (TSX VENTURE:SHH) announces the unveiling of the company's new line of innovative consumer products that incorporates the company's patented custom-fit, instant-fit expansion earpiece technology. Products will be introduced to the general public at the HearAtLast hearing store in the Wal-Mart location in Etobicoke, commencing Thursday, September 13. HearAtLast, a division of the HearAtLast Group of companies, owns and operates hearing stores within Wal-Mart stores.

The SonoCustom® PCS product line will include high-performance MP3 earphones, noise-canceling Bluetooth® headsets, and multi-purpose custom ear plugs. All products deliver top quality performance in their respective categories, with no compromise, unparalleled comfort for all day use, and a safer user experience overall.

MP3 earphones come in single and dual driver models that significantly enhance the listening experience through environmental isolation, acoustic coupling to the ear, and excellent ear seal to prevent sound leakage. The Bluetooth® product combines market-leading outbound noise cancellation technology with a custom earpiece that takes the wireless headset experience to a whole new level. Custom ear plugs combine industrial strength noise reduction technology with cool faceplates to make hearing protection stylish. Interchangeable filters make the plugs truly multi-purpose, from general household and workshop use, for concerts and clubbing, to musician ear plugs.

All members of the general public, media, and other interested parties are invited to check out the products at this event, which will continue through the remainder of September. Products will become generally available at all HearAtLast stores starting October 1, 2007.

About Sonomax

Sonomax Hearing Healthcare Inc. (TSX VENTURE:SHH) is a leader in the development and manufacturing of intra-ear technology. The company's patented custom-fit, instant-fit expansion earpieces deliver a perfect acoustic seal every time and can be certified by SonoPass®, the company's proprietary, computer generated proof-of-performance software. Building on its technology leadership in hearing protection, Sonomax is expanding the applications for its technologies into high growth consumer markets such as MP3 audio, multi-media, and gaming earphones, and Bluetooth® headsets for telephony, through its subsidiary VitaSound Audio Inc, based in Ontario.

This news release contains certain forward-looking statements that reflect the current views and/or expectations of Sonomax Hearing Healthcare Inc. with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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