Sonomax Hearing Healthcare Inc.
TSX VENTURE : SHH

Sonomax Hearing Healthcare Inc.

November 12, 2007 07:31 ET

Sonomax's 17th Licensee, the Shinar Group, Equips Military Personnel in Iraq and Afghanistan

Hearing Protection and Earphone Technology from Sonomax Now Available at Military Bases

MONTREAL, QUEBEC--(Marketwire - Nov. 12, 2007) - Sonomax Hearing Healthcare Inc. (TSX VENTURE:SHH) is pleased to announce an exclusive agreement with The Shinar Group ("Shinar") to equip military personnel in Iraq with Sonomax technology. The agreement also provides Shinar with distribution rights in Afghanistan and Kuwait, where Shinar will extend its marketing program.

"We're excited by the prospects of this technology on the front lines," said Mr. James Filibeck, Shinar's Chief Information Officer. "This is a piece of gear that many soldiers want and desperately need. We looked at other options and solutions, but frankly none of them match the efficiency and performance of Sonomax."

Mr. Filibeck pointed out that hearing loss among soldiers in theater, where improvised explosive devices have become a constant danger to convoys, is one of the most common injuries in Iraq. "That makes SonoCustom® protective earplugs a natural product for tens of thousands of U.S. soldiers. We have already fit some special forces members, and the reaction has been positive."

It is most likely, added Mr. Filibeck, that Sonomax's earphones for MP3s will prove to be the most popular Sonomax product among the various military personnel in Iraq.

"Soldiers on convoy almost always bring along their iPods, and they have to be prepared to deal with explosions and gunshots on the way," said Mr. Filibeck. "The Sonomax earphone connects into a cut-off switch that connects to their radios if communication becomes necessary. Otherwise, these soldiers listen to their music all the while keeping their eardrums protected from high impact noises which can results from roadside bombs. It would be an understatement to say that those features are tremendously attractive. We're convinced that this product will enjoy very wide adoption in Iraq."

Shinar's supply and construction contracts with the Pentagon have provided it with an entree to military bases in Iraq and elsewhere. Shinar plans to train Iraqi nationals in the fitting and verification of Sonomax technology.

About The Shinar Group

The Shinar Group, LLC specializes in assisting developing communities throughout the Middle East to enhance their self-sufficiency through development, training, and global trade solutions. Utilizing modern methodologies and technologies, Shinar is focusing its efforts on renewable energy, exportable commodities, recycling, communications, technology, international trade, and sustainable agriculture.

About Sonomax

Sonomax Hearing Healthcare Inc (TSX VENTURE:SHH) is a leader in the development and manufacturing of intra-ear technology. Its products include revolutionary hearing protection devices, affordable hearing aids, and multi-purpose earphones for the consumer entertainment and communications markets. The company's patented custom-fit, instant-fit expansion earpieces deliver a perfect acoustic seal every time and can be certified by SonoPass®, the company's proprietary proof-of-performance software. Building on its technological leadership in hearing protection, Sonomax is expanding the applications for its technologies into high growth consumer markets such as MP3 audio, multi-media, gaming earphones, and Bluetooth® headsets for telephony, through its subsidiary VitaSound Audio Inc, based in Ontario.

This news release contains certain forward-looking statements that reflect the current views and/or expectations of Sonomax Hearing Healthcare Inc. with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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