SOURCE: Adorama Camera, Inc.

Adorama Camera, Inc.

March 03, 2015 23:01 ET

Sony Announces New Collection of E-Mount Lenses for a-Series Mirrorless Cameras -- Available for Pre-Order at Adorama

Sony's Newest Lenses Include Three Full-Frame Prime Lenses, a Telephoto Zoom and Converters -- Industry Expert Mason Resnick Offers a First Look at Adorama Learning Center

NEW YORK, NY--(Marketwired - Mar 3, 2015) - Adorama (http://www.adorama.com), one of the world's largest photography, video, imaging and electronics retailers, now has available for pre-order the newly announced collection of full frame prime lenses, telephoto zoom and converters just announced from Sony. The lenses are optimized for use with Sony's popular a-Series mirrorless, full frame cameras and include prime lenses in 28mm, 35mm and 90mm focal lengths, with one telephoto zoom covering a 24-240mm focal length, and two new converters. Two additional converters are also available for E-mount APS-C format lenses. All of the new products and pre-ordering information can be found online at http://www.adorama.com/results/SonyNewLenses15.

The lenses are all perfectly matched for Sony's a7 series of 35mm, full-frame, E-mount cameras. They feature a nine-blade circular aperture for smooth bokeh, or, defocussed backgrounds, ED (extra-low dispersion) glass that dramatically reduces chromatic aberration and provides superior contrast even at wide-open apertures, aspherical lens design that restores the alignment of light hitting the sensor to create tack-sharp images, and advanced optics and coatings.

This new release from Sony includes three prime lenses and one telephoto lens:

FE 28mm f/2 E-mount prime lens, Ultra-wide and Fisheye Converters
An excellent choice as a second lens, this full-frame, 28mm wide-angle prime features a bright, f/2 maximum aperture and outstanding overall optical performance. Internal focusing on a fast and quiet linear actuator makes this lens ideal for both still and movie capture. The FE 28mm f/2 features a dust- and moisture-resistant, lightweight design. This lens retails for USD 448.00 and can be pre-ordered at http://www.adorama.com/ISO282.html.

For even wider perspectives, an optional Ultra-wide Converter (SEL075UWC) and Fisheye Converter (SEL057FEC) can be added to increase the angle of view to 21mm wide-angle or 16mm fisheye with full 180° coverage, respectively. Corresponding EXIF data is generated when these converters are attached to the lens, making data management easy. More details and pre-ordering can be found for the Fisheye and Ultra Wide Converters online at http://www.adorama.com/ISO057FEC.html and http://www.adorama.com/ISO075UWC.html. The Sony SEL057FEC Fisheye converter is available for USD 298.00 and Sony's Ultra Wide Converter, SEL075UWC, retails for USD 248.00.

Distagon T* FE 35mm f/1.4 ZA full-frame E-mount prime lens
The 35mm focal length makes the Distagon T* FE 35mm f/1.4 ZA an excellent choice for a wide range of photography, from snapshots and landscapes to indoor portraits and night scenes -- producing beautiful bokeh through its bright nine-blade f/1.4 aperture. A responsive aperture ring offers quiet operation with aperture ring click stops that can be switched off for silence during video recording.

The advanced optical design -- including aspherical and AA (advanced spherical) lens elements combined with renowned ZEISS T* coating -- delivers outstanding image resolution and suppresses reflections for superior contrast clarity. Coated optics were pioneered by Carl Zeiss®, and this superb lens features the ZEISS T* (T-Star) coating that virtually eliminates lens flare, internal reflection and light scattering that can otherwise occur at glass-to-air surfaces. The T* coating contributes to outstanding image quality with high contrast and uniformly excellent resolution right out to the image edges.

The Distagon T* FE 35mm f/1.4 ZA lens is available for pre-order online at http://www.adorama.com/ISO3514Z.html and retails for USD 1598.00.

FE 90mm f/2.8 Macro G OSS full-frame E-mount Macro lens
The full-frame 90mm medium telephoto macro E-mount lens features built-in image stabilization for sharp, clear images at up to 1:1 magnification, even when shooting handheld. Advanced optics and coatings with a nine-blade circular aperture deliver exceptionally smooth bokeh that G Lenses are renowned for. Sharp, in-focus rendering is achieved with a floating focus mechanism that suppresses aberration equally at all focusing distances, whether the subject is far away or extremely close. Other advanced technologies, such as the Nano AR Coating -- a precisely defined regular nano-structure that allows accurate light transmission -- and Super ED glass, elevate overall performance to an extremely high standard.

The FE 90mm f/2.8 Macro G OSS lens is available for pre-order for USD 1098.00 at http://www.adorama.com/ISO9028.html.

FE 24-240mm f/3.5-6.3 OSS full-frame E-mount Telephoto Zoom Lens
A full-frame 24mm to 240mm zoom range allows this one lens to cover an extensive variety of shooting situations with 10x effective zoom range, making it ideal for landscape, snapshots, portraits and travel where reducing luggage is a priority. The ability to switch from wide angle to telephoto without having to change lenses also means that more of those fleeting moments that make great shots will be captured. The advanced optics includes five aspherical elements and one ED glass element, achieving high-quality performance in an overall compact design.

An advanced linear motor drives the focusing mechanism for quick, smooth response throughout the extended zoom range. Handheld telephoto shots and low-light photography are facilitated by built-in Optical SteadyShot (OSS) image stabilization. Like all other FE lenses, the design is dust and moisture resistant.

Find more information and pre-ordering for the FE 24-240mm f/3.5-6.3 OSS lens by visiting http://www.adorama.com/ISO24240E.html. The lens retails for USD 998.00.

APS-C format E-Mount Converters
Additional converters for existing APS-C format lenses were also announced with the release. Used with Sony's 16mm lens (SEL16F28), the Fisheye converter VCLECF2 has a maximum aperture of 2.8 and provides a 35mm-equivalent of 15mm focal length with a 180-degree angle of view, or an equivalent 20mm focal length and 133-degree angle of view with lens SEL20F28. It can be pre-ordered at http://www.adorama.com/ISOVCLECF2.html for USD 178.00.

The Ultra-wide Fisheye converter VCLECU2 for E-mount offers a maximum f/2.8 aperture with 18mm equivalent focal length and 103-degree angle of view using lens SEL16F28, or 24mm length and 88-degree angle of view with lens SEL20F28. This converter is available for USD 158.00 and can be pre-ordered at http://www.adorama.com/ISOVCLECU2.html.

Read industry expert Mason Resnick's full First Look article on the Adorama Learning Center, a free resource for photography and creative education, at: http://www.adorama.com/alc/0015120/blogarticle/6-new-sony-e-mount-lenses-first-look.

ADORAMA: More Than a Camera Store
Adorama is more than a camera store -- it's one of the world's largest photography, video, imaging and electronics retailers. Serving customers for more than 35 years, Adorama has grown from its flagship NYC store to include the leading online destination for photography, video and consumer electronics. Adorama's vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix, pro equipment rental at Adorama Rental Company, and the award-winning Adorama Learning Center, which offers free education for photographers in online channels such as the popular Adorama TV.

Adorama is listed as one of the top five electronics retailers by Consumer Reports, "Best of the Web" by Forbes.com, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants.

Visit ADORAMA at www.adorama.com.

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