SOURCE: B & H Photo Video

B&H Photo Video

April 08, 2014 14:53 ET

Sony Announces the Sophisticated a7S Full-Frame 4K Camera -- Available at B&H Photo Video

Sony Introduced the a7S at the Sony National Association of Broadcasters 2014 Press Conference in Las Vegas

NEW YORK, NY--(Marketwired - April 08, 2014) - Sony announced the a7S 4K-shooting, full-frame 12MP mirrorless digital camera at the Sony NAB 2014 Press Conference in Las Vegas.

Sony has introduced the third model in the a7 Mirrorless Digital Camera series -- the a7S. Unlike the previous two models, the Sony a7S, which stands for "Sensitivity," is built with an entirely different kind of image maker in mind. Read more on Sony's a7S digital camera announcement:

The Sony Alpha a7S Mirrorless Digital Camera features a full-frame 12.2MP Exmor CMOS sensor and BIONZ X image processor, enabling notable video and still image quality with an expansive dynamic range, low noise, and extended sensitivity to ISO 409,600. At the sensor level, this full-frame sensor features a unique on-chip gapless lens design, which incorporates small lenses between neighboring pixels in order to increase light-gathering efficiency and promote greater image quality across the entirety of the sensor plane. The sensor and processor combination also avails a wealth of speed throughout the camera system, including a top continuous-shooting rate of 5 fps, support for 4K video recording, and a fast 25-point contrast-detection AF system with sensitivity to -4 EV. Read more on Sony a7S here: 

Beyond the Sony a7s camera still image performance, the a7S is also quite adept in regard to recording video. It supports recording uncompressed 4:2:2 4K video to an optional external recorder, as well as full HD 1080 video in the high-quality XAVC S format at 50 mbps in multiple frame rates. Extending the video recording capabilities is support for the S-Log2 gamma, which helps to expand the effective dynamic range during recording, as well as picture profile options, time codes, and zebra and marker display aids. Sound can be recorded in the AAC/Linear PCM format via the internal stereo microphone, with a built-in headphone jack for on-board monitoring, or via an external microphone.

Read all about the latest and greatest of NAB 2014 Audio/Visual and Photography News updates at BH Explora.

The "s" in the new Sony a7S full-frame camera stands for "sensitivity," a kind that is unparalleled at this level. The full-frame, palm sized camera boasts many exciting features that will not only be desirable for low-budget filmmakers, but professional-level shooters and photographers as well. 

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