SOURCE: Sony Europe

Sony Europe

September 01, 2010 11:30 ET

Sony Debuts First-Ever Photo Frames With HD Video Playback

New S-Frame Range Includes Unique 'Photo Album' for Easy Sharing

LONDON--(Marketwire - September 1, 2010) -  IFA, Berlin

  • Ten new digital photo frames from 17.6cm (7") up to 26cm (10.2")
  • AVCHD video playback with stereo sound (XR100/VR100)
  • New concept S-Frame D830L portable photo album for fun, easy sharing
  • All-in-one DPP-F800 photo frame/printer
  • Free engraving service with online orders

The latest S-Frame range of digital photo frames by Sony brings your precious memories to life like never before. A beautiful addition to any interior, S-Frame offers the best-ever view of your favourite moments... now with AVCHD video playback with stereo sound on range-topping models.

You're sure to find the perfect S-Frame, with a total of ten new frames in screen sizes from 17.6cm (7") up to an extra-large 26cm (10.2"). From great value gift ideas to feature-packed luxury frames, every S-Frame offers a wide range of slideshow modes plus clock and calendar views to flatter your photo collection.

All models (except E710 which comes with exchangeable panels) feature a distinctive illuminated 'Sony' logo on the panel bezel: the logo disappears automatically when frame is positioned vertically in portrait position. There's also a smart orientation sensor that 'flips' images for correct viewing whether the frame is in portrait or landscape position. There's also an energy-saving timer that cuts power consumption when the frame isn't being used, plus a remote for handy playback control from wherever you're sitting.

XR100 and VR100 models of digital photo frame, a generously-sized 26cm (10.2") panel for a big, beautiful view of your photos and videos with exquisite detailing and colours. The flagship XR100 adds TruBlack technology for even richer, high-contrast images with practically no reflection. It's also distinguished by an extra-wide viewing angle (160° x 160° degrees) so everyone can enjoy the show, anywhere in the room.

In a first by Sony, the S-Frame XR100 and VR100 can show your camcorder, camera, and DSLR AVCHD clips with clear, rich stereo sound. Enjoy your video's soundtrack or a choice of pre-installed background music tracks. Alternatively, enhance the mood of videos and slideshows by transferring your favourite music tracks to the frame's internal memory.

S-Frame Album: share the memories
Don't keep all those special moments to yourself. Share them around with the new S-Frame D830L. A unique concept in photo sharing, S-Frame Album doubles as a portable, battery operated photo album that's ideal for showing off your photos and Standard Definition videos with musical accompaniment. Slideshows can be accompanied with a choice of pre-loaded music tracks, or import your favourite MP3 tracks via USB or media card.

Supplied with a luxurious leather-effect cover which protects the DPF when you're on the go, S-Frame Album's sculpted lines are beautifully styled for comfortable handling and sharing. When it's not being used as an album, simply place the frame back on a table or mantelpiece.

S-Frame Combi: print and enjoy
The new DPP-F800 is a fully-featured photo frame that also lets you create beautiful, lasting prints of your favourite moments -- with no PC needed. Discreetly concealed behind the adjustable-angle 20cm (8") panel, the integrated colour printer delivers sumptuous, glossy photos in just over a minute.

Now even more personal: free engraving service
A new engraving service lets you create the perfect, personalised gift for friends, family or loved ones. Available exclusively when you buy online from Sony, the free service offers the choice of adding a name or short message that's engraved on the frame. You can see your message previewed on screen during checkout, and there's no extra time required for delivery of your order.

The new S-Frame range of digital photo frames by Sony is available from October 2010.

Key specifications

Model   DPF-XR100   DPF-D830L Album   DPF-F800 photo printer
LCD panel size   26cm (10.2")   20cm (8.0")   20cm (8.0")
Panel resolution   WSVGA 1024x600   SVGA 800x600   WVGA 800x480
Aspect ratio   16:10   4:3   16:10
Wide viewing angle
  YES   -   -
Auto orientation sensor   YES   YES   YES
Internal memory   2GB   2GB   256MB
Storage space /
  4000   4000   500
Memory card compatibility   MS/MS Duo/
  MS/MS Duo/ SD/MMC   MS/MS Duo/
Video format support   Motion JPEG,
*Maximun file size for AVCHD video file is 2GB. AVCHD video file split into 2GB cannot be played continuously.
  Motion JPEG   -
Music format support   MP3, AAC, WAV   MP3   -

*Max. no. of images stored is estimated as 2 megapixel resolution images. Actual number of images stored may vary depending on actual photo size and conditions.

About Sony:
Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder, "a" (pronounced Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

For more information on Sony Europe, please visit and

"Sony", "WALKMAN", "VAIO", "Cyber-shot", "Handycam", "a", "BRAVIA" and "XDCAM" are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners