Sony Ericsson

Sony Ericsson

June 11, 2010 11:00 ET

Sony Ericsson Announces Next Xperia™ X10 Competition

LONDON, UNITED KINGDOM--(Marketwire - June 11, 2010) - Sony Ericsson has announced the launch of a further competition to give away a number of its leading handset, the Xperia™ X10, exclusively to members of the Sony Ericsson Facebook page.

It is easy for Facebook users to enter the competition; all they need to do is join the Sony Ericsson Facebook page, and then answer the simple question to be in with a chance of winning one of the latest Smartphones on the market.

The Xperia™ X10, unlike similar phones currently on the market, focuses heavily on both multimedia content and internet communication. The concentration on such areas can be seen with the inclusion of the major new feature, Timescape™. Timescape™ allows each user to view content in real time from each of their different social media profiles, including emails and text messages, all in one place, effectively reviewing all of their communication outlets at once.

Mediascape™ runs on a very similar basis to Timescape™, allowing the user to group together their photos, music and videos, thereby allowing swift and smooth access to their media content. The incorporation of the infinity button also recommends content specific to each consumer by looking at similarities between users.

Ben Padley, VP, Head of Digital and CRM at Sony Ericsson, said: "New applications, such as Timescape™ and Mediascape™, highlight Sony Ericsson's enthusiasm to help allow each user to constantly stay connected with both their friends and their content through their mobile phones. Sony Ericsson is aware of the importance of such trends in the modern age.

"We're keen to build on our relationship with our customers through digital media, and to generate ongoing engagement with our fans through social networks."

The South African Wave is an example of such engagement, with fans submitting videos of themselves doing their own stadium wave, which then leads to their inclusion into the chance to win official FIFA World Cup merchandise. The Sony Ericsson YouTube page runs on a similar basis, its competitions encouraging submission of user-created videos, in exchange for various incentives, from the latest handsets to trips abroad.

Sony Ericsson creates innovative, sophisticated and inspirational phones and accessories, designed with each individual's fun and entertainment in mind. Sony Ericsson seeks to help each user see things differently, to be at the centre of countless everyday moments and make them extraordinary, and to create an inspiring friend for everyone so that they can find beauty in the unexpected.

For more information, please visit sonyericsson.com, or alternatively, engage with Sony Ericsson through nay of the following social networks:

Sony Ericsson Facebook: www.facebook.com/sonyericsson

Sony Ericsson YouTube: www.youtube.com/sonyericsson

Sony Ericsson Twitter: www.twitter.com/sonyericsson

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